Senior Manager, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead go-to-market initiatives for Netspend’s debit and prepaid card product lineup.

• Facilitate comprehensive GTM planning and execution for product launches, feature introductions, and market growth.

• Establish launch goals, success metrics, segmentation strategies, channel mixes, and phased rollout plans.

• Execute A/B and multivariate testing on messaging, offers, and creative content.

• Utilize data to propose positioning modifications, channel investments, and prioritization of product features.

• Keep track of competitive dynamics within the prepaid, neobank, and challenger bank sectors.

• Perform customer and competitive analysis.

• Construct business cases for product marketing investments, including budgets, customer impact, LTV, and revenue contributions.

• Evaluate pricing elasticity, competitive benchmarks, and willingness-to-pay to suggest monetization strategies.

• Create pricing narratives that align with brand values and comply with regulatory standards.

• Formulate co-marketing frameworks and joint value propositions with Partnerships.

• Leverage partner ecosystems to broaden product reach and enhance incremental acquisitions.

• Manage product value propositions, messaging hierarchies, and positioning by product line and customer segment.

• Mentor junior marketing team members.

• Establish product marketing roadmaps, competitive intelligence frameworks, operational models, processes, and playbooks.

• Assess the impact on product adoption, activation, and retention.

⛳️ Requirements

• 5–7 years of product marketing experience, with a minimum of 3 years in fintech, financial services, payments, or a closely related field.

• Exceptional attention to detail and a commitment to high-quality standards.

• Demonstrated success in supporting end-to-end GTM launches and driving adoption for financial products.

• Experience in segmentation, messaging, and positioning for financial products across email, checkout, and landing pages.

• Capability to work with data and creative briefs.

• Strong cross-functional leadership experience with product, operations, engineering, bank partners, and legal in a regulated, matrixed environment.

• Proficient in marketing analytics tools and able to derive actionable insights from data.

• Preferred: experience with debit, prepaid, or reloadable card products, including Visa or Mastercard network-branded offerings.

• Preferred: exposure to consumer lending, credit builder, or earned wage access products.

• Preferred: familiarity with B2B2C distribution models as well as employer, government, and retail partnerships.

• Preferred: working knowledge of CFPB, TILA, FCRA, and ECOA regulations.

• Preferred: 7+ years of relevant experience and a Bachelor’s degree, or an equivalent combination of education and experience.

• Must be legally authorized to work in the United States; any required sponsorship must be disclosed.

🏝️ Benefits

• Annual performance bonus.

• Equity participation.

• Comprehensive health, dental, and vision benefits.

• 401(k) with company match.

• Flexible/hybrid work environment.

• Professional development budget.

• Mission-driven culture focused on financial inclusion and increasing access to financial tools for all Americans.