Senior Manager, Product Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Assist in all stages of the product marketing lifecycle, including launching new solutions and managing product performance.

• Develop engaging go-to-market narratives and facilitate go-to-market implementation.

• Plan and execute product launches, new features, and significant updates.

• Work in partnership with Product Management, Marketing, Sales, Customer Success, and Professional Services teams.

• Produce marketing materials and content tailored to target ICPs, personas, and key business challenges.

• Enhance value propositions and design distinct narratives for specific personas.

• Educate sales, solution consultants, customer success, and professional services teams through enablement programs.

• Collaborate with Campaign and Demand Generation teams to design high-ROI campaigns.

• Track campaign performance and suggest necessary adjustments.

• Conduct market research and collect competitive intelligence.

• Analyze data from Salesforce CRM, Gong calls, and GainSight to derive insights.

• Convert market insights into product positioning, promotional strategies, and competitive tactics.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related discipline; an MBA is a plus.

• Over 7 years of experience in enterprise SaaS product marketing.

• Previous experience in selling to or working within professional services is highly desired.

• Demonstrated success in launching and marketing B2B SaaS solutions.

• Strong understanding of enterprise B2B sales cycles and buyer journeys.

• Excellent written and verbal communication skills.

• Ability to simplify complex technical concepts into clear, concise, and engaging marketing narratives.

• Experience in conducting market research and competitive analysis.

• Proficiency in developing and delivering sales enablement materials and training.

• Strategic mindset, analytical abilities, and problem-solving skills.

• Capability to work remotely, both independently and collaboratively, in a dynamic environment.

• Familiarity with Salesforce, Gong, Seismic, GainSight, and Asana is advantageous.

🏝️ Benefits

• Excellent work-life balance.

• Collaborative and engaging company culture.

• Opportunity to learn from seasoned professionals.

• A vibrant, cooperative, and dedicated team atmosphere.

• An inclusive workplace committed to diversity and employee dignity.