Senior Manager, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of messaging, execute product launches, and actively utilize the voice of the customer to enhance proof points and campaign narratives.

• Work in close collaboration with Sales/Presales, Growth Marketing, Product, and Partner teams to generate insights, assets, and enablement that translate interest into revenue.

• Develop high-impact content by creating presentations, one-pagers, campaign briefs, and enablement tools that make messaging actionable for Sales and Partners.

• Manage messaging and persona alignment by creating and maintaining distinctive value messaging frameworks, value stories, and proof points across specified use cases within the shared portfolio.

• Plan and execute product launches by partnering with cross-functional teams to introduce new capabilities and updates to the market through effective messaging, content, and enablement.

• Convert product innovations into customer value by collaborating closely with Product Management to ensure every release addresses a genuine buyer or user issue.

• Maintain competitive intelligence by tracking market trends, competitor activities, and analyst coverage; adjust tools and positioning as necessary.

• Leverage the Voice of the Customer by gathering, documenting, and utilizing customer quotes, feedback, and proof to enhance messaging and credibility.

• Empower Sales and Partners by providing clear, persona-focused materials that enable sellers and partners to engage effectively in the field.

• Collaborate across GTM by working closely with Growth Marketing, Sales, and Product to ensure alignment from initial awareness to deal support.

• Measure and refine strategies by tracking content usage, conversion impact, and enablement outcomes; report insights to improve GTM programs.

⛳️ Requirements

• 5–8 years of experience in product marketing or Go-to-Market (GTM) roles within enterprise B2B SaaS, preferably with a focus on supply chain, logistics, order-to-cash, or supplier collaboration.

• Strong grasp of platform-based or data monetization GTM models and the ability to articulate ecosystem or network value.

• Proven ability to collaborate across functions to develop assets that accelerate the buyer journey.

• Demonstrated success in driving launch readiness and constructing messaging grounded in customer insights.

• Experience in supporting partner and channel-led GTM initiatives is preferred.

🏝️ Benefits

• Customer-centric work environment.

• Access to cutting-edge supply chain technology and innovation.

• Flexible work locations.

• Competitive compensation packages.

• Inclusive parental leave policy that supports all parents and careers.

• Options for personal and pet insurance.

• Flexible time off and paid holidays.

• 401k and bonus program.

• Wellness and mental health initiatives.

• Generous employee referral bonus program.

• Enjoyable work environment.