Senior Manager, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategic vision and implementation of Coursedog's product marketing function.

• Own the product marketing strategy, positioning, messaging framework, and go-to-market plans.

• Supervise market and competitive research for segmentation, personas, pricing, and alignment with the product roadmap.

• Align the leadership teams of Product, Sales, Customer Success, and Marketing on strategy, messaging, and priorities.

• Establish and monitor KPIs such as pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction.

• Develop customer advocacy initiatives including advisory boards, case studies, testimonials, and reference networks.

• Lead the creation of customer- and prospect-facing materials such as positioning documents, battlecards, sales enablement resources, website content, videos, and thought leadership pieces.

• Own the strategy and execution of sales enablement.

• Represent Coursedog at industry events, conferences, analyst briefings, and speaking engagements.

• Cultivate relationships with industry analysts, press, and influential opinion leaders.

• Travel onsite for conferences and events approximately 20% of the year.

• Utilize AI and emerging technologies to enhance the efficiency and effectiveness of product marketing.

⛳️ Requirements

• 3-5 years of experience in B2B SaaS product marketing.

• Minimum of 2+ years in a leadership or strategic role.

• Extensive expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies.

• Proficiency in crafting compelling positioning and messaging for diverse audiences and personas.

• Strong strategic thinking capabilities and excellent execution skills.

• Experience in driving sales enablement and measuring pipeline and revenue outcomes.

• Ability to lead cross-functional initiatives and influence senior leadership across Product, Engineering, Sales, and Customer Success.

• Exceptional communication and storytelling abilities.

• Comfortable presenting to executives, customers, and external audiences at conferences.

• Experience in SaaS pricing strategy, packaging, or go-to-market launches.

• Knowledge of or enthusiasm for the higher education sector or complex B2B enterprise software environments.

• Strong business acumen and a sense of ownership.

• Experience with AI tools and technologies in marketing strategy, content creation, and cross-functional collaboration.

🏝️ Benefits

• Healthcare, dental, and vision coverage.

• Employer contribution toward medical, dental, and vision premiums.

• Spring Health mental health support.

• XP Health vision benefits.

• Carrot Fertility family planning support.

• One Medical primary care.

• Health Savings Accounts (HSA).

• Flexible Spending Accounts (FSA).

• Safe Harbor 401(k) plan available from the first day of employment.

• 4% employer match on total compensation.

• Unlimited Paid Time Off.

• Remote-first work flexibility.

• Equity grants for all employees, reviewed and adjusted with promotions.

• Up to 12 weeks of fully paid parental leave.