Senior Manager, Performance Marketing – Mobile

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the strategy for acquiring new mobile customers through both paid and organic channels.

• Take ownership of the App Store Optimization (ASO) strategy and enhance Housecall Pro's visibility in mobile app stores.

• Function as the business owner for mobile measurement and attribution.

• Predict and report on the mobile acquisition funnel while establishing key performance indicators.

• Oversee mobile measurement and attribution platforms, including Adjust and Branch.

• Collaborate with the Creative team to design and evaluate mobile-specific acquisition materials.

• Work alongside Product and Engineering teams on app store visibility, attribution implementation, onboarding entry points, and platform-specific tracking needs.

• Experiment, launch, and expand new app-focused acquisition programs and channels.

• Conduct competitive intelligence and perform market analysis.

• Mentor and develop team members, setting priorities, operating rhythms, and fostering an experimentation-driven culture.

• Engage cross-functionally with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing teams.

⛳️ Requirements

• Over 8 years of experience in growth marketing, mobile marketing, or marketing operations.

• Demonstrated success in scaling mobile user acquisition and engagement through paid channels.

• Proficient in mobile measurement and tracking platforms such as Branch and Adjust.

• Deep understanding of the mobile martech landscape.

• Strong analytical skills regarding the entire mobile acquisition funnel, including cost per install, install-to-activation rates, LTV/CAC concepts, and incrementality testing.

• Experience in launching, testing, and scaling new platforms.

• Background in collaborating with creative teams to produce mobile-first, customer-insight-driven assets rapidly.

• Practical experience managing campaigns in mobile app advertising platforms, including Apple Search Ads, Meta, and Google Ads.

• Excellent analytical skills with experience in performance reporting and competitive analysis.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.

• Proven track record of enhancing team efficiency or output quality through strategic use of AI tools and automation.

• Strong skills in cross-functional communication and influencing.

• Ability to navigate ambiguity and make data-driven decisions.

• Keen interest in emerging mobile platforms, technologies, measurement strategies, and acquisition opportunities.

• Personal resilience and capacity to thrive in uncertain environments.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and disability insurance.

• 401(k) retirement plan.

• Paid holidays.

• Flexible paid time off, available as needed.

• Equity options in a rapidly growing startup.

• Monthly reimbursements for technology expenses.

• Employee assistance program.

• Paid parental leave.

• Additional company benefits.

• A culture that fosters innovation and embraces big ideas.