Senior Manager, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a performance marketing team focused on paid media and acquisition channels, establishing priorities, performance benchmarks, and team objectives.

• Develop and implement a comprehensive performance marketing strategy encompassing paid social, creator and influencer marketing, direct mail, affiliate marketing, and innovative acquisition channels.

• Oversee and refine a media budget exceeding $20M annually to facilitate scalable customer acquisition, revenue enhancement, and effective return on investment.

• Evaluate full-funnel performance metrics and convert channel, customer, and financial data into strategies that optimize customer acquisition cost, lifetime value, conversion rates, and incrementality.

• Discover, evaluate, and expand new marketing channels and acquisition strategies that generate fresh demand and broaden growth avenues.

• Collaborate with the Creative team on customer insights, performance analytics, creative testing, briefs, and campaign implementation.

• Work alongside Lifecycle Marketing, Analytics, Finance, Product, and various cross-functional partners to fortify the full-funnel acquisition process.

• Design and carry out structured experiments across creative content, target audiences, offers, targeting strategies, landing pages, and channel tactics.

• Manage reporting, performance forecasting, and investment proposals, delivering insights, risks, and opportunities to senior leadership.

• Oversee relationships with agencies, vendors, platforms, and partners while identifying emerging tools, capabilities, and methodologies that enhance performance.

⛳️ Requirements

• 7+ years of experience in digital or performance marketing.

• 2+ years of experience in leading, mentoring, or developing marketing professionals.

• Proven experience managing substantial marketing budgets across diverse channels, programs, product lines, markets, or audiences.

• Ability to allocate investments and optimize performance across a multifaceted portfolio.

• In-depth knowledge of paid social advertising platforms and performance marketing tools, including Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looker, and Tableau.

• Strong analytical skills across full-funnel marketing metrics, encompassing customer acquisition cost, lifetime value, attribution, testing, and forecasting.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

• Demonstrated experience enhancing team efficiency or output quality through the strategic application of AI tools and automation.

• Strong strategic judgment with the ability to balance long-term growth prospects with short-term performance and efficiency.

• Proactive approach towards action, experimentation, and ongoing optimization.

• Exceptional communication and collaboration skills across different functions.

• Curiosity regarding emerging customer acquisition strategies, technologies, platforms, and consumer behaviors.

• Comfort in making decisions, setting priorities, and providing clarity in a fast-paced and uncertain environment.

• Ability to link customer insights, creative strategies, channel performance, and business outcomes effectively.

• Diverse background with a broad range of cross-functional interests or focused expertise.

• Personal resilience to learn from foundational levels and excel in ambiguous settings.

🏝️ Benefits

• Medical, dental, vision, life, and disability insurance.

• 401(k) plan.

• Paid holidays.

• Flexible paid time off, available as needed.

• Equity in a rapidly growing startup supported by leading venture capitalists.

• Monthly technology reimbursements.

• Employee assistance program.

• Flexible time off policies.

• Paid parental leave.

• Additional company benefits.