Senior Manager, Performance Creative Strategy – Fanatics Markets

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the creative strategy for Markets performance across various channels including paid social, app networks, CTV, affiliates, and lifecycle.

• Develop and sustain the creative variation framework for Markets.

• Convert business goals and fan insights into briefs for the internal creative team.

• Oversee the Markets testing agenda, defining monthly tests and success metrics.

• Execute a rapid testing program involving hooks, openers, formats, offers, and creators.

• Collaborate with Media and Analytics teams to monitor performance, pinpoint successful elements and fatigue, and apply insights.

• Compose test summaries and maintain a library of insights for Markets audiences.

• Identify performance areas, audience tensions, and messaging opportunities.

• Assist with brand and full-funnel campaign briefs, incorporating performance requirements.

• Provide guidance to Brand and agency partners regarding hooks, edits, cutdowns, aspect ratios, and platform-native formats.

• Gather fan insights, competitor ad libraries, creator content, and platform trends.

• Add a performance perspective to creative insight sessions and brainstorming activities.

• Communicate performance insights and recommendations in GTM forums and during monthly reviews.

• Establish a Markets testing agenda and monthly schedule within the first 30 days.

• Provide a documented creative variation framework, shared testing rhythm, briefs, tests, readouts, insights library, and handover documentation within six months.

• Work in collaboration with OSB Performance Creative, Creative Studio, Integrated Marketing, Media, Analytics, CRM, affiliates, Legal, Compliance, and Creative Operations.

⛳️ Requirements

• A minimum of 5 years of experience in creative strategy, performance creative, or brand strategy, preferably within a rapidly growing D2C brand, mobile app, sports, gaming, or entertainment sector.

• A portfolio showcasing hook-driven, insight-based creative work along with the performance outcomes it generated.

• In-depth understanding of platform-native creatives across Meta, TikTok, YouTube, Snap, and app networks, including UGC and creator formats.

• Practical experience in managing high-volume creative testing programs.

• Strong analytical abilities, with the capacity to interpret performance data and translate findings into actionable recommendations.

• Exceptional storytelling and writing skills, ranging from a 6-second hook to a comprehensive campaign narrative and performance readout.

• Experience collaborating across matrixed teams and influencing projects outside your direct control.

• Ability to quickly acclimate and deliver results within a fixed-term engagement.

• Willingness to travel occasionally for team meetings and Fanatics events.

🏝️ Benefits

• Bonus.

• Benefits information can be found at https://benefitsatfanatics.com/.

• Occasional travel for team meetings and Fanatics events.

• Potential for in-person onboarding/cultural immersion in New York City for applicable full-time, non-seasonal hires.