Brand & Conversion Creative Lead

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Define the brand's messaging, creative vision, and customer experience across various channels.

• Oversee copywriting and formulate strategies for the website and conversion optimization.

• Direct the messaging and content layout for the new website, landing pages, and product pages.

• Produce compelling copy that highlights product advantages and encourages conversions.

• Create detailed creative briefs, wireframes, visual assets, and actionable feedback for the in-house graphic designer.

• Ensure a consistent brand voice and visual identity across digital platforms, packaging, marketing materials, and customer interactions.

• Work with the Amazon agency to enhance product listings, A+ content, and Brand Store messaging.

• Evaluate social media content and devise concepts and copy for email campaigns.

• Assist with retail and wholesale marketing materials.

• Generate creative concepts, messaging strategies, and scripts for upcoming paid advertising campaigns and new product launches.

⛳️ Requirements

• 4+ years of experience in brand messaging, copywriting, creative strategy, or creative direction for consumer-focused brands.

• Experience collaborating with US-based DTC, food, beverage, wellness, or CPG brands.

• Strong skills in copywriting and conversion optimization, with experience in developing website, landing page, and product copy.

• Demonstrated ability to brief, guide, and provide constructive feedback to graphic designers and other creative professionals.

• Near-native proficiency in US English, with a solid understanding of American consumer culture, conversational language, and purchase psychology.

• Familiarity with Figma, Google Workspace, and project management software.

• A robust creative portfolio that showcases relevant brand, copywriting, and conversion-centered work.

• Experience with Amazon A+ Content, Brand Stores, and product listing optimization.

• Knowledge of Shopify, Klaviyo, and email marketing strategies.

• Experience in packaging development, retail materials, or product launches.

• Proven experience conceptualizing creative for paid social campaigns, including static and video advertisements.

• Must reside in a Latin American (LATAM) country.

• Applications from candidates outside LATAM will not be accepted.

• Resumes must be submitted in English.

🏝️ Benefits

• Remote work opportunity (Latin America).

• Part-time position, approximately 15–25 hours per week (3–5 hours daily).

• Availability must overlap with US Eastern business hours, with required availability from 1:00–3:00 PM ET.

• Starting compensation at $2,500 USD/month, with the potential for higher pay based on experience and qualifications.

• Opportunity to transition into full-time hours and increased compensation as the brand and its initiatives develop.