Creative Strategist, Client Launches

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research on prospective clients' products, markets, competitors, value propositions, customer segments, motivations, pain points, and purchase triggers.

• Create audience-focused creative strategies, messaging approaches, creative ideas, and testing methodologies for various customer demographics.

• Craft direct-response advertising concepts, hooks, and scripts tailored for paid social media.

• Utilize creative frameworks, performance marketing principles, and campaign insights to design initial testing strategies.

• Formulate and prioritize creative hypotheses in situations where historical performance data is scarce.

• Collaborate with producers, editors, and designers to bring creative concepts to life.

• Offer creative direction and constructive feedback throughout the production process.

• Partner with performance marketing teams to assess early outcomes and refine creative strategies as campaign data evolves.

⛳️ Requirements

• Established experience as a Creative Strategist, Performance Creative Strategist, Direct Response Copywriter, or in a comparable role.

• Proven track record in developing creative strategies for new client, product, or brand launches, preferably within an agency or performance marketing setting.

• Strong skills in consumer research, including the ability to identify unique audience segments, comprehend customer psychology, and uncover purchase motivations.

• Outstanding conceptual thinking and copywriting abilities, specifically in crafting direct-response advertising concepts, hooks, and scripts.

• Comprehensive understanding of paid social advertising, particularly on Meta platforms, and the impact of creative on customer acquisition and campaign effectiveness.

• Ability to work effectively with limited historical data, generating hypotheses and making strategic creative recommendations based on research and experience.

• Experience in collaborating with production, creative, and performance marketing teams.

• Highly organized, proactive, and capable of managing multiple projects in a dynamic environment.

• A résumé and portfolio showcasing relevant creative work are mandatory.

• Must be legally authorized to work in the United States.

• Candidates must specify whether they will require employment visa sponsorship.

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Opportunities for professional development and growth.

• Flexible work hours and the possibility of remote work.

• Comprehensive health and wellness benefits.

• Engaging team culture with collaborative projects.