Senior Manager, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid social strategy and its execution from start to finish on Meta and other emerging social platforms.

• Create and refine ad creatives, copy, and landing pages utilizing AI-driven tools.

• Conduct rapid creative testing by generating, launching, analyzing, and discontinuing concepts as algorithmic fatigue occurs.

• Systematize effective creative concepts for future use.

• Perform ongoing conversion rate optimization (CRO) experiments on landing pages and funnels.

• Formulate hypotheses, develop, A/B test, and independently launch successful landing page variations.

• Construct and sustain performance dashboards to monitor metrics.

• Track customer acquisition cost (CAC), return on ad spend (ROAS), lifetime value (LTV), and channel-level efficiency, acting on insights on the same day.

• Ensure measurement integrity in a post-ATT landscape, including CAPI/server-side implementation, incrementality testing, and geo-lift studies.

• Design and implement automations for bid management, creative quality assurance, reporting, and campaign operations.

• Collaborate with Product, Engineering, and Business Intelligence on tracking, tagging, and API integrations for personalization, attribution, and automation purposes.

• Manage channel budgets with a level of ownership akin to that of a founder.

• Assess and incorporate new AI tools, advertising products, and channels.

• Provide performance reports, insights from experiments, and roadmap updates directly to leadership.

⛳️ Requirements

• A bachelor's degree is mandatory.

• Over 10 years of hands-on experience in paid acquisition.

• Direct responsibility for more than $5 million in annual paid social expenditure.

• Experience running acquisition advertising with revenue accountability; the background must be in acquisition advertising, not brand, organic social, or lifecycle marketing.

• Expertise in Meta platforms, including Advantage+, Advantage+ Shopping Campaigns, broad targeting strategies, creative testing frameworks, CAPI/server-side tracking, and post-ATT measurement.

• Proven ability to scale campaigns on TikTok, Reddit, Snap, Pinterest, or YouTube in addition to Meta.

• Experience in consumer (B2C) marketing at scale.

• Background in acquiring individual consumers with genuine purchase intent in subscription, marketplace, e-commerce, or direct-to-consumer (DTC) sectors.

• Daily, proficient use of generative AI for static and video creative production, ad copy generation at scale, landing page and CRO development, audience and insight analysis, bid and budget optimization scripts, and workflow automation.

• Capability to showcase campaigns, creative content, or pages primarily created through AI-assisted processes.

• Proficient with AI-native building tools such as Cursor, Claude Code, Codex, Vercel, Netlify, and Supabase.

• Ability to independently deploy landing pages, automations, and reporting tools without relying on engineering support.

• Strong creative aptitude, including insights on hooks, formats, and user-generated content (UGC), and the ability to produce and refine creative assets independently.

• High proficiency in quantitative analysis using Excel/Sheets and basic SQL.

• Capability to independently develop incrementality, attribution, LTV, and CAC/ROAS models.

• In-depth understanding of conversion rate optimization.

• Ability to independently hypothesize, create, test, and launch landing page variations.

• Experience collaborating with Product, Engineering, and Business Intelligence on tracking, tagging, attribution, and API/data integrations.

• Highly organized self-starter who can excel without a supporting team.

• Ability to scale through AI, automation, and tools rather than increasing headcount.

🏝️ Benefits

• Equity (RSUs).

• 401(k) plan with company matching and immediate vesting.

• Remote-first culture with flexibility for various time zones and working styles.

• Flexible time off policy.

• Comprehensive learning membership for the employee and their household, including one-on-one tutoring hours, unlimited on-demand classes, and Nerdy's learning products and services.

• Access to cutting-edge AI tools.

• Medical, dental, vision, life, short-term disability, and long-term disability insurance plans.

• Maternity, paternity, and adoption leave policies.

• Clear paths for promotion.

• Competitive salary and compensation package.