Senior Manager, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the Paid Media capabilities across the US portfolio, offering senior-level expertise, investment oversight, and direction for comprehensive Digital Marketing strategies.

• Collaborate with Digital Marketing Strategy leads to articulate brand objectives, key audiences, customer journeys, and business requirements in Paid Media initiatives.

• Set performance expectations with the Media AOR and ensure the agency is accountable for quality, effectiveness, innovation, and timely delivery.

• Manage Paid Media investments, focusing on budget distribution, pacing, and overall portfolio efficiency.

• Develop and uphold Paid Media standards, benchmarks, and best practices across various brands and campaigns.

• Assess emerging media channels, partners, capabilities, and methodologies; provide guidance to Digital Marketing and Brand teams on potential opportunities.

• Partner with stakeholders to link media performance to business outcomes and customer insights.

• Work closely with Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure media innovations are compliant.

• Enhance Paid Media capabilities within the Digital Marketing organization through educational initiatives and cross-portfolio knowledge sharing.

• Collaborate with Digital Marketing Strategy leads, agency partners, and cross-functional teams.

• Potentially oversee direct reports, with evaluations conducted on an individual basis.

⛳️ Requirements

• A minimum of a bachelor's degree (or equivalent) and 2-4 years of relevant experience; a combination of education and experience will also be considered.

• Familiarity with paid media planning and buying; media investment management, budget pacing, and performance assessment.

• Understanding of HCP and consumer media audiences.

• Knowledge of pharmaceutical advertising regulations.

• Insight into agency operations and the integration of cross-channel media.

• Capacity to evaluate and critically assess media agency recommendations; monitor budgets, pacing, and campaign outcomes; convert media insights into actionable strategies; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks.

• Skill in reading and interpreting complex business and/or technical documents.

• Proficiency in writing thorough reports and detailed business correspondence.

• Ability to collaborate with managers or directors and articulate ambiguous concepts effectively.

• Capability to present information to groups throughout the organization.

• Competence in performing calculations such as percentages, ratios, and rates.

• Aptitude for solving problems with complex variables through non-standard solutions requiring independent judgment and analysis.

• Talent for drawing conclusions and applying deductive reasoning without prescribed procedures to address complex challenges.

• Proficiency in speaking, understanding, reading, and writing English is essential.

• Willingness to travel periodically.

🏝️ Benefits

• Competitive salaries.

• Comprehensive benefits.

• An inclusive work environment.