Senior Manager, Paid Media

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee the daily priorities, development, and initiatives of the Performance team.

• Conduct weekly one-on-one meetings with Paid Media Strategists to foster performance, growth, development, and individual objectives.

• Collaborate with the Director of Performance Marketing to convert business priorities and strategic goals into actionable plans.

• Mentor strategists through intricate performance and business challenges.

• Manage paid media performance for a designated portfolio of practices.

• Direct paid media strategy and performance for new practices from launch through to established growth targets.

• Create and refine multi-channel paid media strategies aimed at driving client acquisition.

• Lead performance enhancement initiatives for practices needing extra support.

• Supervise the implementation, technical setup, tracking, and attribution of paid acquisition channels.

• Guide the prioritization and execution of regional and performance-related support initiatives.

• Take ownership of weekly and monthly paid media reporting to both internal and external stakeholders.

• Establish scalable processes to enhance consistency, efficiency, and execution within the Performance team.

• Act as the primary contact for paid media agency partners.

• Work alongside cross-functional marketing teams to address practice-level performance issues.

• Convey performance updates, initiatives, timelines, priorities, and potential roadblocks to stakeholders.

• Recognize and pursue new opportunities, performance challenges, and the evolving needs of the business.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent professional experience.

• Over 6 years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or a related field.

• More than 3 years of team leadership experience with a successful history of guiding high-impact teams of subject matter experts.

• Proven experience in leading multi-channel paid advertising strategies from planning through launch and scaling.

• Practical experience in optimizing paid advertising campaign performance to meet key business objectives.

• Excellent project management and organizational skills, capable of managing multiple projects simultaneously.

• Strong attention to detail with experience in crafting highly targeted paid advertising campaigns to effectively reach the right audience and drive significant client acquisition.

• Proficient in using data and campaign results to inform decisions and enhance future efforts.

• Exceptional written and verbal communication skills, with the ability to adjust communication style based on the audience.

• Collaborative, proactive, and eager to thrive in a fast-paced environment where priorities may shift.

• Extensive experience within large agencies or multi-location healthcare, veterinary, dental (DSO), or similar settings is preferred.

• Experience in developing and executing paid marketing strategies for Emergency & Urgent Care medical services is preferred.

• In-depth subject matter expertise in paid advertising platforms (Google Ads, Meta Ads, etc.) and a comprehensive understanding of CTR, CVR, cost per conversion, CPL, and CAC is preferred.

• Experience in fostering positive relationships with agencies, freelancers, developers, or other external partners is preferred.

• This is a fully remote position based in the U.S.; occasional travel may be required.

🏝️ Benefits

• Opportunity for bonuses.

• Health benefits included.

• Paid time off is provided.

• Opportunities for professional development.

• Ability to significantly impact a rapidly growing organization.

• Fully remote work arrangement available.

• Occasional travel opportunities/requirements.