Senior Manager, MSP Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, mentor, and nurture a team of three.

• Create and execute demand generation strategies tailored for the MSP segment in alignment with company objectives and pipeline goals.

• Identify target demographics and take ownership of the channel and promotional strategy throughout the MSP purchasing journey.

• Manage funnel efficiency for new business, deal acceleration, and expansion initiatives.

• Utilize AI and automation tools to enhance the execution and reporting of demand generation efforts.

• Stay informed on MSP and industry trends, making necessary adjustments to strategy and channel mix.

• Collaborate with Integrated Marketing to convert strategy into actionable campaigns.

• Organize and oversee MSP-focused field events, trade shows, user groups, and partner gatherings.

• Ensure event strategy aligns with overarching campaign themes and messaging.

• Work closely with MSP Sales, Distribution, Product Marketing, Content, and Sales Development teams.

• Establish, forecast, and track the MSP demand generation budget and ROI.

• Define and manage KPIs related to campaign and event performance, focusing on pipeline contribution, ROI, and channel efficiency.

• Present results to leadership and provide actionable insights based on performance data.

• Guarantee consistent MSP campaign touchpoints from initial engagement through opportunity creation.

• Identify and address gaps in the MSP buyer and partner journey.

⛳️ Requirements

• A minimum of 10 years of B2B marketing experience, specifically in demand generation or campaign management within the MSP, channel, or partner ecosystem in a SaaS or technology setting (mandatory).

• Prior experience in managing direct reports, demonstrating a history of coaching and developing team members.

• Proven success in constructing and executing multi-channel, full-funnel marketing campaigns.

• Experience in planning and executing field/events marketing, including the management of an events function or team member.

• Knowledge of marketing technology stacks such as HubSpot, Salesforce, and 6sense.

• Experience utilizing AI or automation tools to enhance marketing outcomes and operational efficiency.

• Strong skills in cross-functional collaboration, balancing strategic thinking with practical execution.

• Exceptional written and verbal communication skills; adept at presenting results and recommendations to leadership.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

🏝️ Benefits

• Competitive Base Salary + Annual Bonus.

• Stock Options.

• Health and Welfare Plans.

• Life and Disability Plans.

• Retirement Plan.

• Unlimited Flexible Paid Time Off, including your birthday off.

• Collaborative Team Culture.