Senior Manager, Marketing Programs – Demand Generation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead and guide a small, cross-functional marketing team

• Establish priorities, facilitate sprint planning, and eliminate obstacles for the team

• Take ownership of the pipeline metrics and drive demand generation initiatives

• Create multi-channel marketing campaigns utilizing paid, owned, and earned media

• Organize and oversee webinars, engage and prepare speakers, coordinate virtual and field events, and manage content distribution

• Enhance and expand the Account-Based Marketing strategy

• Collaborate with Sales to pinpoint target accounts and execute tailored, multi-channel strategies

• Conduct routine pipeline assessments and ensure efficient lead distribution

• Develop sales enablement playbooks for various campaigns

• Compose campaign briefs and manage email nurturing sequences

• Supervise the creation of landing pages and the tactical execution within the marketing automation system

⛳️ Requirements

• 7–10 years of advancing experience in demand generation, marketing initiatives, or field marketing in the B2B SaaS sector

• Demonstrated experience in directly managing team members to implement intricate campaigns

• Practical experience in organizing webinars, creating integrated programs, executing live events, and developing campaigns using automation tools

• Experience in designing and executing 1:1, 1:few, and 1:many ABM campaigns targeting complex buying committees

• Extensive knowledge of contemporary B2B go-to-market strategies and sales alignment tools, such as Salesforce, Pardot/Marketo, Gong, and ABM platforms

• Proven capability to utilize emerging AI technologies to enhance campaign workflows and improve funnel conversion

• Revenue-oriented mindset focused on measuring pipeline generation and closed-won revenue

• Comprehensive marketing expertise with a buyer-centric focus

🏝️ Benefits

• Remote-first work environment

• Collaborate with colleagues from around the globe

• Culture centered on diversity and inclusion

• Microsoft Teams interview process with prior notice of AI transcription and an option for manual note-taking