Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Oversee and enhance the technology, workflows, and processes that facilitate B2B and B2C marketing efforts.

• Manage, optimize, and execute TailorCare's marketing technology stack on a daily basis.

• Assist in consumer acquisition, activation, and lifecycle engagement strategies.

• Contribute to B2B demand generation and sales enablement initiatives.

• Aid in orchestrating omnichannel customer journeys.

• Support efforts in personalization and AI integration.

• Oversee attribution, reporting, and deliverability processes.

• Collaborate with product and engineering teams within a structured software development lifecycle to define, prioritize, and implement marketing capabilities.

• Enhance measurement practices and manage marketing technology investments effectively.

• Facilitate personalized, AI-driven engagement throughout the buyer and patient journey.

• Administer and configure HubSpot and Customer.io platforms.

• Manage deliverability, consent management, and ensure operational compliance.

• Uphold UTM tagging standards and assist with attribution reporting for both B2B and B2C initiatives.

• Oversee A/B and multivariate testing, including the setup of tools, tracking, and testing infrastructure.

• Support the design of omnichannel journeys and lifecycle orchestration.

• Implement personalization and AI-driven content capabilities.

• Coordinate with vendors and support agencies.

• Report directly to Marketing leadership.

⛳️ Requirements

• A minimum of 8 years in B2B and B2C marketing operations or marketing automation, focusing on B2C lifecycle management.

• Proven experience in managing acquisition campaign operations and lead capture processes.

• Familiarity with onboarding and intake journeys, as well as converting prospects to enrolled members.

• Knowledge of lifecycle triggers, next-best action logic, win-back, and reactivation programs.

• Practical expertise with HubSpot, Customer.io, or comparable platforms.

• At least 3 years of experience leading a team in a dynamic startup environment.

• Experience in supporting AI-driven marketing capabilities.

• Background in healthcare or regulated industries is preferred.

• Experience with Salesforce integrations.

• Knowledge of Segmentation or Customer Data Platforms (CDPs).

• Familiarity with Twilio.

• Experience with GA4.

• Proficiency in Looker, Tableau, or Power BI.

• Experience with API integrations.

• Knowledge of data warehouses and event tracking frameworks.

• Familiarity with personalization and experimentation platforms like Claude, Gemini, or similar.

• Detail-oriented with a strong focus on operational discipline.

• Highly collaborative and able to work across functions.

• Comfortable in rapidly evolving, high-growth environments.

• Analytical, curious, and systems-oriented mindset.

🏝️ Benefits

• Engaging work that offers the chance to create a positive impact.

• Remote-first work culture with options for a hybrid work model based in Nashville.

• Generous paid time off (PTO) and holiday policies.

• Paid parental leave.

• Flexible and autonomous approach to work-life balance.

• Comprehensive medical, dental, vision, life, and disability insurance starting from Day 1.

• Access to wellness resources.

• Employer contributions to Health Savings Accounts (HSA).

• 401k plan with employer matching.

• An inclusive community and a supportive team environment.