Engineering Specialist – MarTech, CDP, Customer 360

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Act as the main technical expert for the Customer Data Platform (CDP), aiding in architectural decisions and the growth of the Marketing Technology and Customer Data landscape.

• Design and enhance Customer 360 solutions, integrating identity, profiles, relationships, events, behaviors, attributes, and contextual information.

• Improve segmentation, audience targeting, eligibility, recommendations, and activation features, fostering more relevant experiences across various channels and customer journeys.

• Create and execute integrations between data platforms, CRM systems, and digital channels utilizing APIs, events, streaming, change data capture (CDC), and batch processing.

• Analyze behavioral data and journey signals, converting them into actionable attributes and insights for personalization and informed decision-making.

• Connect the CDP with third-party ecosystems like Salesforce and Insider, facilitating segmentation, audiences, journeys, and activation processes.

• Ensure that consent, preferences, and permissions are respected when utilizing and activating customer data.

• Establish and promote standards for engineering, quality, observability, security, and governance, collaborating cross-functionally with Engineering, Architecture, CRM, Marketing, Product, Analytics, and AI teams.

⛳️ Requirements

• Strong background in Software Engineering, Data Engineering, Marketing Technology, Customer Data Platforms, or related customer data systems.

• Experience with Customer Data Platforms (CDPs), Customer 360, or similar customer data architectures.

• Understanding of Customer Profiles, Identity Resolution, audience segmentation, and personalization techniques.

• Familiarity with event-driven architectures, APIs, streaming, and data processing methodologies.

• Proficient in SQL and experienced in a programming language such as Python, Java, or a comparable language.

• Knowledge of cloud computing, data modeling, and data integration strategies.

• Awareness of data quality, observability, security, and governance practices.

• Understanding of Event Stores and Feature Stores.

• Capability to act as a technical authority, influence decisions, and work collaboratively with various teams.

• Knowledge of digital tracking and event taxonomy.

• Preferred: experience with Salesforce Data Cloud / Data 360.

• Preferred: experience with Insider CDP.

• Preferred: experience with Amazon Web Services (AWS) and event-driven architectures.

• Preferred: experience with personalization, Next Best Action, recommendation systems, or decision-making frameworks.

• Preferred: experience with Machine Learning applied to propensity, affinity, engagement, or recommendation scenarios.

• Preferred: understanding of Brazil’s LGPD and consent management in customer activation contexts.

🏝️ Benefits

• Profit Sharing

• Food Allowance

• Meal Allowance

• Medical Insurance

• Dental Insurance

• Gympass

• Private Pension Plan

• Home Office Allowance

• Allya benefits platform

• Unlimited access to a wide range of courses through our Localiza University

• Internal training and development programs

• Discounts on vehicle purchases and rentals