Marketing Operations Specialist

This is a fully remote position, open to applicants in China.

📋 Description

• Oversee the daily operations of the China website, including CMS updates, page publishing, quality assurance testing, and ensuring compliance with brand UI/UX standards.

• Manage local SCRM/MA platforms, focusing on lead scoring, automated nurturing workflows, and timely assignments for SDRs.

• Supervise local lead capture points and ensure compliance with PIPL data residency and security protocols.

• Handle tagging and tracking across selected website analytics tools, utilizing UTM parameters for digital campaigns.

• Monitor end-to-end website funnel metrics and provide actionable insights to both marketing and sales leadership.

• Facilitate collaboration between global marketing teams, local SDRs, and external technical agency partners.

• Manage and enhance Akamai's standalone website for China, along with local digital marketing campaigns and inbound lead management workflows across web, WeChat, and local MarTech ecosystems.

⛳️ Requirements

• A bachelor's degree is required.

• A minimum of 3 years of experience in B2B marketing, website management, or digital operations within multinational technology environments.

• Practical experience with modern CMS platforms, landing page builders, and web analytics tools such as Adobe Analytics.

• Strong familiarity with China's MarTech ecosystem, including SCRM, WeCom, and marketing automation tools like Jingdigital.

• Knowledge of B2B demand generation funnels, MQL/SQL lifecycles, and Salesforce CRM integration.

• Exceptional project management abilities.

• Bilingual proficiency in Mandarin and English is necessary.

• Experience with AI-driven marketing tools, generative AI content creation, and Generative Engine Optimization is preferred.

🏝️ Benefits

• Comprehensive benefits supporting health, well-being, financial stability, and life outside of work.

• FlexBase program offering options to work from home, in an office, or a combination of both.

• A flexible workplace experience customized to meet employees' job requirements.