Lifecycle Marketing – Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement multichannel lifecycle initiatives encompassing web, email, social media, call scripts, advertisements, and CTV, focusing on onboarding, adoption, retention, re-engagement, and upgrades.

• Create, sustain, and enhance automated journeys and triggered communications utilizing Salesforce Marketing Cloud Account Engagement, Conversica, and related platforms.

• Convert behavioral, transactional, and product usage data into targeted audiences and customized experiences through Marketing Cloud, PathFactory, WhatsFix, Data Cloud/Data 360, SQL, and dynamic content.

• Assist in marketing integrations and workflow configurations across interconnected platforms.

• Collaborate with technical partners on APIs, webhooks, field mappings, JSON payloads, identity resolution, and data flows between systems.

• Support vendor and platform management, audience refresh schedules, send-volume predictions, and platform usage expenses.

• Assess emerging Salesforce and AI capabilities for lifecycle applications.

• Co-develop warm handoff workflows based on PLG signals, engagement, and intent.

• Set SLAs and feedback mechanisms with Sales, providing representatives with collateral, sequence playbooks, and automated processes.

• Drive experimentation across various audiences, messaging, channels, and timing.

• Track retention, adoption, conversion, attribution, handoff performance, Sales adoption, and pipeline impact.

• Provide regular insights and recommendations to leadership.

• Oversee campaign execution staff supporting customer marketing and acquisition efforts.

• Align priorities with Marketing, Sales, RevOps, Product, Creative, Analytics, Customer Service, and external partners.

• Carry out other responsibilities and tasks as needed, assigned, or requested.

⛳️ Requirements

• Over 5 years of experience in lifecycle marketing, CRM, or marketing operations, with proven success in retention, engagement, or revenue growth.

• Proficient in Salesforce Marketing Cloud or a similar enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and deliverability.

• Strong analytical, communication, and project management capabilities, including A/B testing, dashboard reporting, and delivering actionable insights.

• Bachelor’s degree or equivalent practical experience.

• Experience in managing and mentoring direct reports, leading cross-functional projects, and transforming business strategy into technical requirements.

• Ability to sit for extended periods and manage prolonged screen time.

• Access to reliable, high-speed internet.

• Not eligible for sponsorship.

🏝️ Benefits

• Annual performance bonus.

• Employee Stock Purchase Plan (ESPP).

• Enhanced time-off packages.

• Comprehensive benefits.

• Fully remote work within the U.S.

• Up to 10% travel.