Senior Manager, Marketing Operations

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Deliver consistent reporting, analytics, and insights to business partners in marketing, sales, and leadership.

• Manage and enhance the HubSpot account along with marketing, sales, and customer data architecture.

• Oversee the strategy and implementation of campaign architecture and reporting within Salesforce.

• Handle integrations with HubSpot to ensure the accuracy of data.

• Assist with revenue technology operations, which include CRM integration, optimizing lead flow, maintaining data hygiene, setting up and tracking campaigns, and facilitating cross-functional cooperation.

• Serve as a resource for revenue-generating requests, such as ad-hoc analytics, dashboards, process enhancements, and technical implementations.

• Collaborate with Demand Gen, Sales Ops, and Go-to-Market teams to improve lead acquisition and distribution.

• Recognize inefficiencies within marketing operations and execute process improvements to boost performance.

⛳️ Requirements

• Strong capability to prioritize tasks and effectively manage time.

• In-depth knowledge of HubSpot and Salesforce, including their architecture, CRM setup, workflows, data mapping, and integrations.

• Excellent interpersonal and communication skills, encompassing team management and stakeholder coordination.

• Robust analytical skills with the ability to convert data into actionable business insights.

• High proficiency in Excel/Google Sheets, including pivot tables, INDEX/MATCH, VLOOKUP, IF statements, and filters.

• Comprehensive understanding of B2B sales, marketing, and customer success processes, content, and technology.

• Familiarity with tools such as Marketo, Gong, HubSpot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight, or similar platforms.

• Exceptional attention to detail and strategic problem-solving capabilities.

• Experience with HubSpot-Salesforce synchronization.

• A mindset focused on continuous improvement and data integrity.

• Background in fast-paced startup or scale-up environments.

• Knowledge of marketing automation platforms, ad tech, and analytics tools.

• Ability to work collaboratively across marketing, sales, operations, product, and customer success teams.

• Previous experience in RevOps or revenue support roles.

• Bachelor’s degree in Marketing, Data/Analytics, Business Administration, or a related field.

• 5+ years of experience in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics.

• Candidates will be required to undergo a criminal records check upon hiring.

• Must be a Canadian Citizen or eligible to work in Canada.

• Willingness to adhere to Solink’s security policies and standards.

🏝️ Benefits

• Meaningful equity offered to every full-time, permanent employee.

• Comprehensive benefits package available.

• Monthly reimbursement for fitness, wellness, or mental health initiatives.

• Flexible work arrangements where applicable to the role.

• Opportunities for advancement based on contribution, initiative, and performance.

• Open culture with clear expectations and honest feedback.

• Social engagement through So-learns, Solink-o, and So-lunches.