AI Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the health, structure, and integrity of the HubSpot database, focusing on deduplication, property standards, lifecycle stage definitions, and segmentation frameworks.

• Create, test, and enhance workflows, lead scoring models, nurturing sequences, and lifecycle journeys.

• Ensure a dependable, bidirectional data flow between HubSpot and the wider go-to-market tech stack.

• Strategize, launch, and oversee B2B acquisition programs across platforms like LinkedIn Ads, Google Ads, and emerging AI-native advertising environments such as ChatGPT.

• Implement generative engine optimization techniques to enhance organic visibility across platforms like Claude, ChatGPT, Gemini, and AI-powered search engines.

• Design and execute experiments on ad creatives, messaging, offers, and landing pages to lower cost per acquisition and boost qualified pipeline conversion.

• Utilize Claude, OpenAI, and other generative tools to create campaign assets, encompassing social imagery, short-form videos, product demonstrations, and 3D visualizations.

• Develop and expand outbound email programs while safeguarding sender reputation and optimizing deliverability.

• Craft persona-specific nurturing sequences to progress MQLs toward sales-qualified opportunities.

• Construct and maintain HubSpot dashboards for ROI, multi-touch attribution, funnel velocity, and pipeline contribution.

• Provide monthly performance analyses that inform leadership decisions regarding budget allocation, channel mix, and strategic direction.

⛳️ Requirements

• Advanced, hands-on expertise with HubSpot Marketing Hub and Sales Hub, covering workflows, custom properties, lead scoring, and reporting.

• HubSpot certification is preferred.

• Proven experience in managing B2B campaigns using LinkedIn Campaign Manager, Google Ads, and AI-driven advertising platforms.

• Strong understanding of deliverability protocols including SPF, DKIM, and DMARC.

• Familiarity with outbound sales engagement platforms.

• Basic knowledge of HTML and CSS for refining landing pages.

• Experience implementing tracking pixels and conversion events through Google Tag Manager.

• A proven history of translating complex campaign data into clear, actionable recommendations.

• Experience in marketing to enterprise buyers in the fields of AI, data, or technology services is preferred.

• Knowledge of generative engine optimization and how LLMs surface and reference brand content is preferred.

• Demonstrated proficiency with generative AI tools for creative production and marketing workflow automation is preferred.

🏝️ Benefits

• Great Mission and Culture

• Meaningful Work

• Market competitive salary

• Quarterly variable compensation

• Hybrid Working Model

• Comprehensive medical cover

• Group life insurance

• Personal development and growth opportunities