Demand Generation, Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Segment and categorize approximately 1,800 target accounts into tiers and personas.

• Develop organic campaigns and engagement cadences tailored for each account tier.

• Create and execute reactivation campaigns for accounts that have previously engaged.

• Strategically plan pre- and post-event campaigns for three key industry events and the annual user conference.

• Monitor, score, and follow up with event attendees and prospects.

• Repackage thought leadership, podcast, and event content into nurturing sequences based on persona and buying stage.

• Execute ABM strategies utilizing email, LinkedIn, Clay, Instantly, and other organic/outbound channels.

• Take ownership and conduct testing of cold and warm outbound cadences alongside SDRs.

• Manage HubSpot and Salesforce operations, including scoring, lifecycle stages, routing rules, and data hygiene.

• Create campaign and channel attribution reports linking marketing efforts to Salesforce pipeline and closed-won revenue.

• Design and oversee automated nurturing and follow-up workflows.

• Define and uphold MQL/SQL criteria in collaboration with Sales leadership.

• Oversee the quality of marketing-to-SDR/AE handoffs.

• Assess and utilize tools to identify individual and account-level buying intent.

• Report on pipeline performance by channel and campaign, determining areas for scaling, improvement, or discontinuation.

• Collaborate with Sales leadership on enabling SDRs and AEs.

• Promote continuous improvement and teamwork.

• Perform additional duties as required.

⛳️ Requirements

• 3-5+ years of experience in marketing operations, RevOps, or demand generation.

• Proven hands-on experience with a marketing automation platform; HubSpot is strongly preferred.

• Experience with integrating HubSpot and Salesforce.

• Demonstrated ability to build lead/account scoring models, lifecycle stages, and automated nurture workflows from the ground up.

• Experience managing organic email and social/LinkedIn campaigns with a focus on account-based targeting.

• A background in B2B SaaS with a lengthy sales cycle and multiple stakeholders in the buying committee is strongly preferred.

• Strong analytical skills with the capability to extract and interpret reports on pipeline and channel performance.

• Capacity to navigate ambiguity and establish systems.

• Ability to work independently while influencing strategies and providing constructive feedback when necessary.

• Willingness to travel under 10%.

🏝️ Benefits

• Health insurance.

• Dental and Vision insurance.

• Company paid Life/AD&D insurance.

• Long-term Disability insurance.

• Short-term Disability insurance.

• Term Life insurance.

• Flexible Spending Account (FSA).

• Health Savings Account (HSA).

• Retirement Plan with a 2% company match.

• Employee Assistance Program (EAP).

• Remote/Hybrid work opportunities.

• Uncapped Discretionary Time Off.

• Sick Leave.

• 14 paid holidays.

• One-time remote work stipend.

• Employee recognition program.

• Employee-led Groups (ELGs).

• Unlimited PTO.

• Benefits that commence on your first day of employment.