Senior Manager, Marketing Automations, Digital Experience Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the strategy for marketing technology and digital experience across CRM, the website, marketing automation, and analytics.

• Convert marketing requirements into technical specifications and execution plans for CMS, CRM, integrations, and tracking.

• Collaborate with IT, data teams, and vendors for successful delivery.

• Construct and oversee CRM and marketing automation campaign workflows, including audience segmentation, forms, nurturing, routing, and data quality management.

• Manage the website as a marketing product, enhancing information architecture, content navigation, conversion points, SEO, accessibility, and measurement.

• Create a unified campaign taxonomy, intake process, quality checks, and reporting standards across clinical, research, and corporate communications.

• Design dashboards that link campaign and channel performance to business, audience, and engagement objectives.

• Leverage testing and feedback to enhance digital journeys, campaign results, and decisions regarding marketing technology investments.

• Revamp repeatable marketing workflows utilizing reusable AI tools aligned with Helix’s brand and market context.

⛳️ Requirements

• Extensive, hands-on expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), marketing automation (Hubspot plus third-party connectors like AI MCPs, Zapier, etc.).

• A strong technical curiosity to expand knowledge across the broader technology stack.

• Proven experience in building or enhancing marketing operations that connect CRM, marketing automation, a CMS, and analytics, and/or overseeing website or digital experience enhancements.

• Familiarity with information architecture, SEO, accessibility, and measurement techniques.

• Capability to convert business needs into actionable technical specifications and coordinate delivery with IT, data teams, developers, and vendors.

• Proficiency in configuring marketing systems and diagnosing issues in campaign workflows.

• Competence in utilizing data and testing to pinpoint issues, suggest enhancements, and communicate results to both technical and non-technical stakeholders.

• Strong communication skills, effective priority management, and the ability to influence collaborators without relying solely on hierarchical reporting.

• Skill in evaluating AI tools and outputs for brand and clinical accuracy, establishing practical safeguards, and ensuring the protection of confidential partner or campaign data.

• Experience with HubSpot and Sanity, or similar CRM and CMS platforms.

• Background in marketing healthcare, diagnostics, genomics, life sciences, or research services.

• Familiarity with CRM integrations, SEO tools, or conversion optimization strategies.

🏝️ Benefits

• Comprehensive Health Insurance with eligibility beginning on the Date of Hire.

• Above-average employer-paid premium coverage.

• 12 weeks of Helix Paid Parental Leave option.

• 401(k) plan with employer matching up to 3% and 100% Vesting on the Date of Hire.

• Extensive Well-Being Benefits.

• Flexible PTO policy.

• Remote work options for many positions along with a home office stipend.

• Annual Bonus: 15% of your annual salary.

• Equity opportunities.