E-commerce Marketing Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take charge of the strategy for expanding Tokri's online sales.

• Develop and implement Tokri's ecommerce marketing initiatives.

• Enhance traffic and boost conversions for the ecommerce platform.

• Optimize the website to elevate sales figures.

• Refine the website UI/UX and promotional banners.

• Link the Meta pixel with the Meta advertising account for precise tracking of campaigns and website activity.

• Comprehend the customer journey from initial click to final purchase.

• Identify points where customers exit the website and suggest improvements.

• Manage and refine Meta advertisements to increase website traffic and sales.

• Create and test advertising creatives and copy, while monitoring performance metrics.

• Develop Tokri's social media strategy.

• Oversee social media channels and ensure consistent content publication.

⛳️ Requirements

• A minimum of 5 years of direct experience in ecommerce marketing.

• In-depth understanding of the factors that drive online sales.

• Proven experience managing Meta ads for ecommerce brands that successfully generate traffic and sales.

• Demonstrated expertise in optimizing ecommerce websites.

• Keen eye for UI/UX and design aesthetics.

• Proficient in linking Meta pixels to advertising accounts.

• Experience in analyzing customer funnels and pinpointing drop-off areas.

• Proficient in developing a social media strategy and managing social channels with regular content updates.

• Capable of formulating and executing a marketing strategy.

• Experience with Shopify or comparable ecommerce platforms is highly valued.

• Background in fashion, jewelry, or lifestyle brands is considered advantageous.

• Must provide examples of ecommerce websites, Meta advertisements, and social media projects, along with their results.

🏝️ Benefits

• Flexible part-time, remote work arrangement.