Senior Director, E-Commerce

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Develop a comprehensive three-year digital growth strategy for Credo that encompasses revenue, margin, investment, site, app, and store integration.

• Take ownership of the digital revenue plan, including P&L and investments throughout the customer journey from acquisition to retention.

• Create a fast, personalized, accessible, and trustworthy experience on Credobeauty.com and the app.

• Expand the app from its initial launch into a fully developed channel with a distinct strategy, audience, and targets.

• Choose platforms and technology partners while spearheading a significant replatforming initiative.

• Establish metrics to pinpoint customer successes and challenges, utilizing data to guide business decisions.

• Lead and cultivate a high-performing team while defining digital collaborations with Marketing, Merchandising, Stores, CX, and IT.

• Oversee offers, promotions, event mechanics, gifts with purchase, and pricing strategies to enhance digital performance.

• Supervise one direct report and expand the team as necessary.

⛳️ Requirements

• 8–10+ years of experience in e-commerce, with responsibility for strategy and P&L in a multi-million-dollar DTC or multi-brand retail environment.

• Proven history of guiding a digital business through significant transitions, such as replatforming, channel expansion, or substantial scaling.

• Extensive expertise in Shopify Plus and the ability to design a modern commerce architecture.

• Strong commercial acumen in forecasting, investment distribution, and full-funnel acquisition and retention metrics.

• Data-driven approach with proficiency in GA4 and Triple Whale.

• Experience in leading teams and agency partnerships, with the ability to influence at the leadership level.

• Previous experience in the beauty or multi-brand retail sectors is advantageous.

• Experience with mobile apps, loyalty programs, or omnichannel strategies is a plus.

• Familiarity with AI tools, such as Claude, is considered a bonus.

🏝️ Benefits

• Flexible remote work options available from anywhere within the NYC, LA, or San Francisco regions.

• Genuine ownership and autonomy to set strategic direction.

• Chance to influence the evolution of a digital business.

• Commitment to equal employment opportunity.