Senior Manager, Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement innovative marketing and advertising initiatives for 8–10 assigned titles each year.

• Oversee campaign budgets and direct marketing strategies.

• Provide guidance to authors on utilizing professional networks and author channels to enhance visibility and sales.

• Communicate marketing plans and updates effectively to authors, agents, editors, sales, publicity, and central teams.

• Implement online advertising campaigns, identify target audiences, craft ad copy, develop design briefs, and evaluate outcomes.

• Manage ad vendor engagements and supervise the GoodReads advertising account along with seasonal title submissions.

• Forge strategic brand partnerships and execute co-branded marketing initiatives.

• Participate in marketing, sales, and title-specific meetings while leading seasonal brainstorming sessions.

• Handle the imprint’s seasonal influencer program from promotion and title selection to execution.

• Supervise the imprint’s email marketing strategy, focusing on subscriber growth, retention, content, design, and reporting.

• Direct consumer newsletter content strategy and enhance subscriber engagement.

• Maintain imprint catalogs and manage bookseller promotions, relationships, and outreach for Indie Next.

• Monitor and report on sales and early reviewer feedback to uncover seasonal marketing opportunities.

• Oversee the workload and assignments of marketing interns.

• Assist the Senior Director of Marketing in refining marketing strategies and evaluating processes and workflows.

⛳️ Requirements

• Outstanding multitasking and organizational abilities.

• Demonstrated success in project management, including process oversight and evaluation.

• Keen attention to detail.

• Capability to balance independent tasks with collaborative team work.

• Strong communication and presentation skills.

• In-depth understanding of social media trends and influencer marketing.

• Proficient in planning, optimizing, analyzing, and reporting on digital advertising campaigns.

• Networking and relationship-building capabilities within the industry.

• Strong grasp of marketing design best practices.

• Solid experience in photography and copywriting.

• Interest in cultivating leadership skills and gaining people management experience.

• Proven background in marketing campaigns for bestselling fiction and nonfiction titles.

• Comfort in engaging with celebrities, high-profile authors, and debut writers.

• Over 6 years of marketing experience in trade book publishing or a related sector.

• Previous experience in title marketing is strongly preferred.

• Familiarity with Google Workspace, Airtable, Basecamp, and marketing analytics tools.

• Some management experience, including supervising interns.

• A bachelor’s degree is required.

🏝️ Benefits

• Remote work arrangement associated with the New York, NY office.

• Commitment to equal opportunity employment.

• Reasonable accommodations available for qualified individuals with disabilities.