Senior Manager, Marketing Analytics

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full ownership of marketing performance measurement across various campaigns, channels, and programs, from initial engagement to closed-won revenue.

• Develop, sustain, and enhance attribution and funnel models utilized for budget allocation.

• Effectively communicate model assumptions and limitations to relevant stakeholders.

• Implement machine learning and LLM-based methodologies for propensity scoring, pipeline forecasting, channel mix optimization, and anomaly detection.

• Create AI-assisted insight generation for automated analysis of "what changed and why."

• Assess, pilot, and expand AI capabilities within marketing and analytics tools.

• Provide recommendations on whether to build or buy solutions based on measured impact.

• Establish standards for responsible AI usage, encompassing output validation, documentation of assumptions, drift monitoring, and data handling in collaboration with Security and Legal.

• Collaborate with Demand Generation and Events to establish targets, forecast pipeline contributions, and monitor performance.

• Design and manage dashboards and self-service reporting.

• Oversee the marketing data stack, including Salesforce, marketing automation systems, and downstream warehouse tables.

• Work alongside Marketing Operations and Data Engineering to ensure data quality and instrumentation.

• Deliver executive-level analyses and presentations for quarterly business reviews, board materials, and annual planning.

• Develop budget scenarios and ROI analyses for new investments.

• Enhance analytical standards through mentorship, documentation, and effective presentation practices.

• Report to Marketing Operations and support the entire marketing organization.

⛳️ Requirements

• A minimum of 7 years of experience in marketing analytics, marketing operations, or a closely related analytical role.

• At least 2 years of experience leading analysts, cross-functional projects, or both.

• Strong preference for candidates with B2B SaaS experience.

• Proficient, hands-on SQL skills, including the ability to independently pull, join, and validate data.

• Proven ownership of B2B funnel and attribution measurement.

• Experience in building or significantly reconstructing a multi-touch attribution or pipeline model.

• Practical experience applying machine learning or AI to business challenges, such as propensity or lead scoring, forecasting, segmentation, or automated insight generation.

• Sound judgment regarding the appropriateness of a model.

• Familiarity with ABM platforms like 6sense or Demandbase, or with media mix modeling and incrementality testing at scale.

• Proficient with Salesforce, a marketing automation platform like Marketo or HubSpot, and a BI tool such as Tableau, Looker, or Power BI.

• Strong communication skills suitable for executive audiences.

• Experience collaborating with marketing ops, demand generation, sales ops, and finance teams.

• Familiarity with dbt, Python or R, and a cloud data warehouse such as Snowflake, BigQuery, or Redshift is a plus.

• Experience supporting an enterprise, multi-product go-to-market strategy is a plus.

• Experience working with LLM APIs or AI-assisted analytics tools is an advantage.

• Background checks are necessary.

• Must have legal authorization to work in the country where the position is based.

🏝️ Benefits

• Competitive salary and bonus program.

• $200/month (USD) LYBL benefit for any expenses that enhance your lifestyle.

• Comprehensive health and life insurance coverage for employees.

• Statutory vacation plus flexible vacation options.

• Time off for your birthday and for volunteering purposes.

• Access to employee resource groups.

• Opportunities for team and company-wide gatherings.

• Career growth potential at a rapidly expanding SaaS company.