Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and expand lifecycle marketing initiatives for a selection of mid-market and enterprise clients

• Assist in developing customer journey strategies aimed at acquisition, engagement, retention, and reactivation

• Act as a strategic collaborator with client stakeholders by providing data-driven recommendations

• Conduct routine reporting, campaign evaluations, and performance discussions with clients

• Discover opportunities through segmentation, automation, personalization, and testing

• Design and enhance programs across email, SMS, push notifications, loyalty, direct mail, and new channels

• Establish scalable strategies for segmentation, personalization, and automation

• Create and refine automated campaigns, including welcome, nurture, cart abandonment, post-purchase, and win-back programs

• Ensure adherence to best practices in deliverability, compliance, consent management, and data governance

• Develop testing strategies covering messaging, creative elements, audience segments, and campaign timing

• Monitor campaign performance, deliverability, and account reputation in accordance with CAN-SPAM and GDPR regulations

• Generate regular reports and present insights along with recommendations to clients

• Track key performance indicators related to engagement, conversion, retention, and revenue

• Utilize AI capabilities to enhance processes and generate strategic ideas

• Engage directly with ESP platforms such as Klaviyo, Attentive, HubSpot, and SFMC

• Collaborate with analytics, engineering, paid media, and data teams to enhance targeting, journey orchestration, and measurement

• Report to the Director of Email & Lifecycle Marketing

⛳️ Requirements

• Minimum of 4 years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation utilizing platforms like SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.

• Proven experience in executing and optimizing lifecycle marketing programs at various stages of the customer journey

• Strong grasp of customer segmentation, personalization, retention, and loyalty strategies

• Exceptional verbal and written communication skills with a proactive approach

• Experience in contributing to lifecycle marketing programs that enhance engagement, retention, and revenue growth

• Background in managing client relationships and presenting campaign performance and recommendations

• Familiarity with web analytics (GA4, etc.) and establishing UTM tracking

• Ability to quickly adapt and acquire new skills

• This position does not qualify for immigration sponsorship

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended holiday break (Winter)

• Flexible schedules

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, and Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits