Marketing Manager, B2B SaaS

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Spearhead demand generation initiatives for Convenia and take ownership of the company’s growth outcomes through strategic marketing efforts.

• Enhance, modernize, and expand the current marketing organization with a focus on growth.

• Develop and refine the acquisition strategy as a unified funnel, from initial engagement to conversion.

• Prioritize efforts across paid search, paid social, SEO, content, and partnerships based on metrics such as CAC, LTV, payback period, and funnel effectiveness.

• Align the growth strategy with Sales and Customer Success teams, monitoring acquisition, activation, and retention metrics.

• Oversee the internal marketing team while managing relationships with external vendors and agencies.

• Conduct experimentation cycles that include A/B testing, exploring new channels, and trying out new formats.

• Administer paid media campaigns, overseeing aspects such as budget allocation, targeting, creative assets, and optimization strategies.

• Track and enhance SEO, content creation, and social media engagement.

• Analyze and monitor the marketing funnel, identifying bottlenecks and potential opportunities for improvement.

• Present results, risks, and strategic recommendations directly to the founding partner.

⛳️ Requirements

• Over 10 years of experience in marketing leadership, specifically in paid and organic media within B2B SaaS organizations.

• Demonstrated experience in growth marketing, fostering a culture of experimentation, structured testing, and comprehensive funnel optimization.

• Proven track record of leading in-house teams and managing external vendors and agencies effectively.

• Prior experience in a senior management role; this position is not suited for first-time managers.

• A solid history of developing and scaling existing marketing organizations.

• Strong understanding of metrics such as CAC, LTV, ROAS, payback period, and conversion rates within funnels.

• Capability to transition seamlessly between strategic vision and tactical execution.

• Excellent analytical and communication skills for interpreting marketing funnels and metrics.

• Ability to engage effectively with executive leadership.

🏝️ Benefits

• Remote work flexibility.

• R$1,200/month provided on the iFood Benefícios card for meal and food allowances.

• Onboarding allowance of R$500 in home office credit through iFood Benefícios.

• Seguros Unimed Compact health plan (with no copayments or deductions for the primary member).

• Bronze dental plan coverage.

• Life insurance provisions.

• Partnership with Pipo Saúde for healthcare benefits.

• Access to Wellhub (formerly Gympass) for fitness-related perks.

• Membership in Kaledo, our employee perks club.

• Access to Zenklub, a platform for mental health and emotional wellness.

• Payroll-deducted loans and salary advances through Creditas.

• Financial consulting services via Unit.

• Childcare assistance programs.

• Paid day off for birthdays.

• A welcoming and inclusive work environment for professionals with disabilities.