Marketing Specialist III

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Create, implement, and assess direct marketing strategies aimed at attracting platelet and plasma donors.

• Generate campaign ideas and formulate channel marketing strategies, which encompass copywriting, design, and execution across various channels.

• Choose, source, budget, order, and distribute promotional items and merchandise.

• Develop and implement marketing strategies for site changes at platelet donation centers and the launch of new donation locations.

• Create platelet-specific marketing materials for onsite use.

• Formulate marketing strategies and tactics for internal segments utilizing email, SMS/MMS, direct mail, phone, and app push channels.

• Design, develop, and execute marketing plans aimed directly at donors to support the growth of platelet and plasma donations.

• Oversee the selection of onsite incentive items, manage budgets, handle ordering, communications, and maintain incentive calendars.

• Evaluate and optimize audience segmentation, identify growth opportunities, and report on campaign outcomes.

• Analyze donor demographics at new or changing locations to inform and implement campaigns.

• Keep educational and point-of-sale materials up-to-date at Red Cross donation centers.

• Act as a subject matter expert in the marketing experience for platelet and plasma donors.

• Collaborate with designers, marketing operations, targeted marketing teams, production, and other departments from concept to execution.

• Employ creativity, best practices, and data analysis to address complex challenges.

• Serve as a resource and/or leadership support for other staff members.

⛳️ Requirements

• Bachelor’s degree or an equivalent mix of education and experience in Business, Marketing, or a related discipline.

• A minimum of 5 to 7 years of marketing experience is required.

• Previous experience in direct marketing is highly preferred, particularly in developing physical item/swag incentives, email marketing, direct mail strategy, healthcare marketing, and/or onsite marketing.

• Strong background in email metrics analysis, segment growth strategies, and data analysis is preferred.

• Experience in direct marketing through email and direct mail is advantageous.

• Development of trade show marketing materials is preferred.

• Experience in point-of-sale marketing is preferred.

• Willingness to travel to other locations as required by the role.

• Capability to stand, walk, and lift light to medium weights up to 20 pounds based on job requirements.

• Good hand-eye coordination and dexterity in hands, arms, and fingers.

• Visual acuity to operate equipment, read technical information, and use a keyboard.

• Overall mobility; must be able to sit for extended periods, drive a vehicle, and work under challenging conditions as necessary.

🏝️ Benefits

• Medical, Dental, and Vision insurance plans.

• Health Spending Accounts & Flexible Spending Accounts.

• Paid Time Off (PTO): Starting at 15 days annually; varies based on job type and tenure.

• 11 paid holidays, which include six core holidays and five floating holidays.

• 401K plan with up to a 6% match.

• Paid Family Leave.

• Employee Assistance Program.

• Short-term and long-term disability insurance.

• Recognition through service awards.

• Remote work opportunities and a nationwide work arrangement.