Director of Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the VP of Marketing to shape the lifecycle strategy and implement it in Iterable.

• Manage communications for all individuals in the database, starting from initial inquiry and continuing through years of ownership.

• Oversee the reactivation of previous inquiries and transition re-engaged buyers to the Sales team.

• Create a nurturing process for prospects over an extended consideration period utilizing segmentation, personalization, and testing.

• Define communication strategies for Owners from onboarding to arrival moments, home updates, and referral initiatives.

• Establish governance for synchronized Owner communications across various teams.

• Take full ownership of Iterable, encompassing data architecture, deliverability, email, SMS, push notifications, CRM, and data warehouse links.

• Determine success metrics for the lifecycle, including reactivation rates, consultation conversion, Owner engagement, and influenced revenue.

• Provide monthly reports on lifecycle performance to leadership.

• Collaborate closely with brand, creative, analytics, and Sales teams.

⛳️ Requirements

• At least 8 years of experience in lifecycle, CRM, or retention marketing, with a significant portion focused on strategy ownership.

• Proficient in Iterable.

• Journeys, segmentation, catalogs, templating, and deliverability should feel instinctive.

• AI-native in practice, with proven programs where AI has enhanced speed or outcomes.

• Comfortable with SQL and proficient in funnel mathematics, incrementality, and holdout design.

• Strong skills in copywriting and a discerning judgment of brand voice.

• Experience collaborating with Sales on lead scoring, handoff processes, and pipeline reporting.

• Background in leading lifecycle management for high-value purchases in sectors such as real estate, financial services, travel, or similar industries.

🏝️ Benefits

• Competitive base salary along with significant equity options.

• Discretionary time off policy.

• Comprehensive medical, dental, and vision coverage for you and your family.

• Sponsored memberships to One Medical, Peloton, and WellHub.

• 401(k) plan.

• Paid parental leave for both primary and secondary caregivers.

• Stipend for home office expenses.

• Monthly reimbursements for internet and cell phone services.

• Quarterly team gatherings.

• Continuous investment in learning and development opportunities.