Senior Lifecycle Marketing Manager – Full Remote, EMEA

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of strategy and execution throughout the entire CRM lifecycle, encompassing onboarding, conversion, repeat purchases, retention, and reactivation.

• Leverage behavioral data to pinpoint user drop-off, disengagement, and missed purchase opportunities.

• Develop onboarding, abandoned payment, offer, and follow-up journeys to enhance first-purchase conversion rates.

• Boost token purchases, repeat buying, retention, reactivation, and lifetime value (LTV) through effective segmentation, personalization, and timing.

• Conduct experiments, evaluate outcomes, scale successful methods, and discover further opportunities.

• Collaborate with Product, Data, Engineering, and Creative teams to enhance CRM tools, tracking, messaging, offers, and reporting.

• Report directly to Thomas Lacroix, Co-founder and CMO.

• Create the CRM playbook and position CRM as a significant revenue stream for EverAI's AI companionship platform.

⛳️ Requirements

• Extensive experience in enhancing revenue, conversion rates, repeat purchases, retention, reactivation, or LTV through CRM initiatives.

• Background in a high-volume B2C subscription organization where CRM had a direct impact on revenue.

• Proven ability to create segments, journeys, experiments, campaign logic, and performance analyses independently.

• Familiarity with user behavior analysis, testing, control groups, attribution, and incrementality.

• Capacity to build strategies without a predefined playbook and make informed decisions with incomplete data.

• Proficient in collaborating with technical, creative, and commercial stakeholders in English.

• Comfortable working with products driven by uncensored AI models and content.

• Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.

• Bonus: experience with token, credit, virtual currency, bonus, or repeat deposit models.

• Bonus: experience in building or redesigning CRM systems in a rapidly scaling company.

• Bonus: utilizing AI for analysis, personalization, experimentation, or content creation.

• Must have legal authorization to work in the country of residence.

• Preferred B2B contract arrangement / willingness and ability to work under a B2B contract structure.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off (PTO) annually.

• Annual in-person team meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp, also accessible for up to three family members.

• Co-working space budget applicable for up to two visits each month (35 EUR / 40 USD per visit).

• Learning budget available for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget capped at 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and other essential tools.

• External referral bonus of up to 2,500 USD if the referred candidate is successfully hired.