Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the lifecycle marketing strategy and roadmap, establishing priorities and performance objectives for member onboarding, activation, engagement, retention, and win-back.

• Create and manage email, push notification, and in-app campaigns within Iterable, which includes copywriting and scheduling tasks.

• Design and refine automated journeys utilizing audience segmentation, behavioral triggers, and personalization techniques.

• Uphold campaign quality standards and execute quality assurance across audience targeting, journey logic, personalization, links, and message rendering.

• Discover opportunities to test various aspects of messaging, timing, targeting, and journey design, using campaign outcomes to inform continuous improvements.

• Spearhead cross-functional lifecycle initiatives alongside product, content, coaching, and data partners, ensuring stakeholder alignment on priorities and measurement requirements.

• Relay lifecycle performance, insights, and recommendations to leadership to shape engagement priorities.

• Assist in client launches utilizing existing acquisition assets and the established playbook, which includes presenting materials with client-facing partners.

• Report directly to the Vice President of Operations.

• Function as an individual contributor.

⛳️ Requirements

• A minimum of 5 years of experience in B2C lifecycle, CRM, or retention marketing, encompassing ownership of strategy and practical execution for a mobile app or similar digital product.

• At least 2 years of practical experience with Iterable, demonstrating the ability to independently create, troubleshoot, and enhance campaigns and automated journeys.

• Proven success in enhancing activation, engagement, or retention through segmentation, personalization, and multichannel lifecycle programs.

• Experience in establishing marketing priorities, defining performance metrics, and employing structured experimentation to inform decision-making.

• Strong analytical capabilities, including the ability to interpret campaign results and convey recommendations to leadership.

• Excellent QA skills and meticulous attention to detail in campaign setup and delivery processes.

• Superior copywriting and presentation abilities, including comfort in presenting marketing materials to clients.

• Capability to lead cross-functional initiatives, foster alignment with partners, and independently balance strategic planning with campaign execution.

• Preferred: Experience in marketing to employees through employer-sponsored benefits or other B2B2C models.

• Preferred: Experience collaborating with technical or data teams on event tracking and campaign data requirements.

• Preferred: Interest in health, wellness, sports, or fitness.

🏝️ Benefits

• Health insurance

• Life benefits

• Disability benefits

• 401(k) plan

• Paid time off

• Part-time benefits (subject to eligibility requirements)