Senior Manager, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the owner lifecycle marketing process, managing scheduled and triggered communications from the initial information request through onboarding, the first 180 days, and beyond.

• Review existing and planned communications, creating specific mapped journeys tailored for Core, Plus, and Pro owners.

• Broaden lifecycle communication channels beyond email and SMS to include in-product nudges, push notifications, help content, and strategically timed sales or onboarding interactions.

• Oversee the transition of owner communications from outdated platforms to Customer.io, establishing build standards and governance practices.

• Develop segmentation and triggers based on real-time behaviors and performance indicators.

• Manage pre-activation nurturing and recovery efforts, including sequences for post-information requests, abandoned lead recovery, re-engagement strategies, and targeted outbound campaigns.

• Enhance conversion rates across segments with low engagement.

• Drive metrics related to qualified lead conversion and owner retention over the first 180 days.

• Design and implement hypothesis-driven A/B tests, applying insights to future testing efforts.

• Collaborate with sales, product, onboarding, support, and analytics teams to translate operational updates into clear communications for owners.

⛳️ Requirements

• A minimum of 7 years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with a proven ability to manage multi-stage journeys.

• Demonstrated hands-on experience with enterprise marketing automation platforms such as Customer.io, Braze, Iterable, Marketo, or similar, including the ability to build, deploy, debug, and optimize journeys directly.

• A solid history of accountability for revenue, conversion, or retention targets achieved through lifecycle initiatives.

• Experience in auditing and integrating fragmented communication systems into a unified platform with a coherent architecture.

• A strong analytical mindset, with skills in audience segmentation, cohort/journey performance analysis, and executing hypothesis-driven A/B tests.

• Exceptional copywriting skills, capable of crafting clear, engaging, and relatable content tailored for business owners.

• Experience in marketing to small business owners or prosumer segments.

• Proficiency in AI-driven workflows; familiarity with modern tools such as Claude to enhance research, drafting, and analytical capabilities.

🏝️ Benefits

• Industry-competitive salary.

• Equity shares in the company.

• 401(k) plan with a 4% immediate vesting match.

• 16-18 weeks of paid parental leave for birthing parents.

• 10 weeks of paid parental leave for non-birthing parents.

• Coverage for infertility treatments.

• Comprehensive medical, dental, and vision insurance plans.

• 100% employer-paid dental and vision for individual coverage.

• Affordable medical options available.

• 10 complimentary mental health visits.

• Pet insurance options.

• Generous paid time off (PTO).

• Remote work opportunities for full-time exempt employees.

• Sick leave provisions.

• Paid holidays and personal holiday.

• Annual travel credit for Evolve after one year of employment.

• Discounts on accommodations at all Evolve properties.

• World-class onboarding programs.

• Access to learning and development resources.

• Participation in Employee Resource Groups.