Engagement Marketing Strategist

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Collaborate with Client Managers to gain insights into client objectives, workforce requirements, business opportunities, and member engagement possibilities.

• Create tailored communication strategies and campaigns for clients aimed at enhancing awareness, activation, ongoing engagement, and re-engagement.

• Provide Client Managers with strategic advice, discussion points, campaign plans, and data-driven insights.

• Offer guidance on audience segmentation, message sequencing, channel selection, localization, timing, calls to action, and measurement metrics.

• Assist with client launches, open enrollment periods, benefit modifications, new-hire experiences, relaunch initiatives, and other significant opportunities.

• Formulate customized communication and marketing strategies that align client goals with member needs, operational feasibility, and brand standards.

• Develop repeatable playbooks, toolkits, templates, and frameworks to ensure a scalable engagement strategy.

• Analyze campaign and population data to uncover opportunities, suggest tests, assess performance, and enhance future campaign approaches.

• Foster trusted partnerships with Client Managers and act as an advisor for client and member communications.

• Elevate the quality, consistency, and strategic value of client recommendations.

• Enable the Member Engagement Marketing team to operate in a more proactive and strategic manner.

⛳️ Requirements

• 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related discipline.

• Proven experience in developing communication or engagement strategies for diverse audiences, customers, clients, or market segments.

• Background in planning and executing multi-touch, multi-channel campaigns with an understanding of how audience, messaging, timing, and channels interact.

• Strong strategic consulting expertise.

• Exceptional written and verbal communication abilities.

• Capacity to leverage data and performance insights to make informed recommendations, prioritize opportunities, and enhance campaign effectiveness.

• Strong project management and organizational capabilities.

• Demonstrated ability to influence without formal authority and achieve alignment across cross-functional teams.

• A member- or customer-focused mindset and dedication to delivering clear, relevant, and inclusive communication.

• Candidates must retain work authorization for the entirety of their employment without employer sponsorship or training plans.

• Preferred: Background in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service.

• Preferred: Experience in supporting enterprise clients or collaborating with account management, client success, customer success, or sales teams.

• Preferred: Familiarity with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation.

• Preferred: Experience in developing scalable playbooks, enablement resources, or communication frameworks.

• Preferred: Experience working with global audiences, languages, regions, or culturally diverse groups.

🏝️ Benefits

• Medical / Dental / Vision / Disability / Life Insurance

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists through Modern Health's platform

• Flexible Time Off

• Company-wide Collective Pause Days

• Parental Leave Policy

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

• Professional Development Stipend

• 401k

• Financial Planning Benefit through Origin

• Annual Wellness Stipend

• New Hire Stipend to assist with work-from-home setup expenses

• ModSquad Community: Virtual events including active ERGs, holiday-themed activities, team-building events, and more

• Monthly Cell Phone Reimbursement

• Equity program