Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee positioning, messaging frameworks, product narratives, competitive advantages, and brand voice.

• Convert Rhythm360's capabilities into clear, precise, and persuasive value propositions.

• Create content throughout the buyer journey, including solution briefs, product sheets, case studies, customer stories, white papers, executive presentations, website copy, newsletters, webinars, blog posts, LinkedIn content, and sales materials.

• Collaborate with clinical and product leaders to establish evidence-based thought leadership.

• Design and implement integrated campaigns across email, LinkedIn, webinars, website content, landing pages, partner channels, and account-based marketing.

• Develop audience segmentation and nurturing pathways for healthcare audiences.

• Coordinate with Sales on named-account priorities, active opportunities, product launches, and regional commercial initiatives.

• Assist with website strategy, messaging updates, conversion optimization, search optimization, and content development.

• Monitor and report on campaign performance metrics, including reach, engagement, conversion, lead quality, meetings generated, pipeline influence, and marketing return on investment.

• Organize and implement participation in strategic cardiology, electrophysiology, heart failure, digital health, and healthcare technology events.

• Manage booth strategy, attendee outreach, meeting scheduling, sales materials, onsite logistics, lead capture, post-event follow-up, and event performance reporting.

• Support webinars, customer advisory boards, clinical roundtables, virtual events, and executive dinners.

• Work closely with the Head of Marketing and cross-functional teams including clinical, product, technical, commercial, Sales, and leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field.

• 5+ years of marketing experience, preferably in healthcare technology, digital health, medtech, health IT, medical devices, or B2B SaaS.

• Proven ability to implement integrated marketing campaigns from conception to measurement and optimization.

• Experience in creating customer-facing and sales-enablement materials.

• Background in supporting conference and field marketing strategies in healthcare.

• Familiarity with cardiology, electrophysiology, CIEDs, remote monitoring, heart failure, digital therapeutics, healthcare interoperability, or value-based care.

• Experience marketing to health systems, integrated delivery networks, physicians, clinical operations leaders, and C-suite healthcare buyers.

• Proficiency in CRM, marketing automation, CMS platforms, webinar tools, email platforms, social media tools, and analytics.

• Outstanding writing, editing, storytelling, and presentation development skills.

• Ability to simplify complex clinical, technical, and operational concepts for clinical, executive, and commercial audiences.

• Strong project management abilities and capacity to handle multiple priorities.

• Excellent collaboration skills and comfort working across clinical, technical, and commercial teams.

• Knowledge of healthcare compliance, HIPAA considerations, and clinically appropriate marketing practices.

• Experience with HubSpot, Salesforce, Marketo, Pardot, Google Analytics, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, or similar tools.

• Familiarity with account-based marketing, customer lifecycle marketing, and B2B SaaS go-to-market strategies.

🏝️ Benefits

• Bonus

• Equity ownership opportunity

• Benefits