Marketing Manager – Fashion, Home, and Interiors

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement go-to-market strategies for both new and existing products, services, and solutions within the Fashion, Home + Interiors sectors.

• Lead integrated marketing initiatives that support Pantone's primary portfolio, enhancing awareness, adoption, and growth of new offerings.

• Create customer segmentation, positioning, messaging, and campaigns targeting both B2B and B2C audiences.

• Introduce trend insights, publications, educational content, and consulting services through the Pantone Color Institute™.

• Convert customer requirements, market trends, cultural shifts, competitive dynamics, and industry workflows into marketing strategies and growth prospects.

• Partner with Creative, Sales, e-commerce, Product, and regional teams to execute integrated campaigns, customer communications, sales enablement, and market-specific initiatives.

• Discover opportunities to enhance engagement with key customer segments, industry communities, and partners.

• Represent Pantone at industry events, customer engagements, trade shows, and promotional activities.

• Establish and track marketing and portfolio KPIs, utilizing insights to boost marketing effectiveness and business outcomes.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, fashion merchandising, design, interior design, textile design, or a related field, or equivalent experience.

• A minimum of 5–8 years of B2B and/or B2C marketing experience in fashion, textiles, or related design sectors.

• Proven experience in developing integrated marketing strategies, go-to-market initiatives, and demand-generation campaigns.

• Background in collaborating with Product Management, Sales, Creative, e-commerce, regional teams, and external partners.

• Familiarity with digital marketing, CRM, e-commerce, email, analytics, social media, or performance-measurement tools.

• Excellent copywriting, editing, and storytelling abilities.

• Experience in managing multiple campaigns and projects concurrently.

• Strong comprehension of the fashion, home furnishings, interiors, textile, materials, design, or product-development ecosystem.

• Insight into how color, trends, materials, technology, and cultural factors influence product development, design choices, sourcing, and consumer behavior.

• Exceptional written and verbal communication skills.

• Capability to review creative work and provide constructive feedback and guidance.

• Strategic thinking paired with practical execution skills.

• A creative mindset balanced with a commercial, data-driven growth perspective.

• Strong relationship-building and cross-functional collaboration abilities.

• Excellent project management, organizational, and prioritization skills.

• An inquisitive nature regarding emerging trends, technologies, digital workflows, AI-driven design, and product development tools, along with evolving customer needs.

• High motivation, proactivity, and comfort in a fast-paced work environment.

🏝️ Benefits

• Eligibility for bonus pay.

• Paid time off.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) retirement plan.

• Opportunities for skill development.

• On-the-job learning experiences.

• Coaching and training provided.

• Reasonable accommodations for individuals with disabilities.