Senior Manager, Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and develop LifeMD’s roster of creators in the areas of WeightCare, Men’s Health, and Women’s Health.

• Identify, recruit, and foster relationships with UGC creators, social media influencers, researchers, patient advocates, and board-certified medical professionals.

• Establish a consistent pipeline that provides fresh, high-volume video content for each business segment.

• Negotiate usage rights, whether perpetual or for a specific term, along with ad rights and allow-listing permissions in creator agreements.

• Collaborate with the Paid Social team to amplify high-performing assets through creator handle boosting, Meta Partnership Ads, and TikTok Spark Ads.

• Transform creator and medical content into landing page and product detail page assets.

• Compose creative briefs that include hooks, messaging focused on problems and solutions, and demonstrations of products or services.

• Experiment with hooks, calls-to-action, and various video formats to enhance conversion rates and reduce acquisition costs.

• Maintain a weekly inventory of new, performance-validated creator ad assets that meet brand standards.

• Respond to social trends and significant market or industry developments.

• Collaborate with Clinical Operations and Legal/Compliance to guarantee that content complies with FTC, FDA, and privacy regulations.

• Work alongside medical advisers and clinicians to clarify complex medical topics in trustworthy social videos.

• Oversee the creator budget while tracking ROAS, CAC, and conversion metrics.

• Implement tracking mechanisms using promo codes, affiliate links, post-purchase surveys, and platform attribution.

• Provide weekly updates to growth leadership on top-performing assets, cost trends, and creative insights.

⛳️ Requirements

• Minimum of 5 years experience in managing influencer and creator marketing programs for DTC, subscription, or health brands.

• Proven track record of managing campaigns across various demographic groups.

• Experience overseeing significant budgets directly linked to customer acquisition metrics and sales growth.

• Hands-on experience in negotiating paid usage rights, licensing terms, and allow-listing across platforms such as Meta, TikTok, and YouTube.

• Prior experience in telehealth, health and wellness, skincare, or finance, particularly with medical or legal claims that require review.

• Proficient in analyzing ad manager data to identify viewer drop-off points and guiding creators on addressing funnel inefficiencies.

• Strong and professional negotiation skills with talent, talent managers, and agencies.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, Roth 401k)

• Life Insurance (Basic, Voluntary & AD&D)

• Flexible Paid Time Off

• Paid Holidays

• Short Term Disability

• Training & Development