Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the entire digital prospect lifecycle, from acquisition to qualified leads, opportunities, pipeline management, and customer conversion.

• Create, launch, evaluate, and refine digital campaigns aimed at buyers in fleet, transportation, logistics, construction, and related sectors.

• Assess funnel performance by analyzing channels, campaigns, audiences, industries, and buyer segments.

• Set performance benchmarks and reporting standards for acquisition, conversion, pipeline contributions, CAC, and channel efficiency.

• Discover and evaluate new digital channels, audiences, campaigns, and growth opportunities.

• Collaborate with the Sales team to enhance lead management, speed-to-lead, MQL-to-SQL conversion, opportunity progression, and overall funnel performance.

• Oversee paid digital initiatives utilizing Google Ads and LinkedIn Campaign Manager.

• Direct website conversion strategies, including landing pages, calls to action, forms, and conversion pathways.

• Collaborate on SEO strategies and manage both internal and external SEO resources.

• Supervise external digital marketing agencies and vendors.

• Develop and implement a prospect nurture strategy, creating lifecycle programs tailored to various audiences, intent, lifecycle stages, and acquisition channels.

• Establish attribution and performance reporting across marketing channels.

• Construct and analyze Salesforce reports and dashboards for lead, opportunity, pipeline, and campaign performance.

• Work alongside Marketing and Sales Operations on lead tracking, lifecycle stages, campaign attribution, and funnel reporting.

• Convert performance data into actionable recommendations for Marketing, Sales, and company leadership.

• Partner with Sales, Customer Success, Expansion, Product, and Marketing teams on campaigns, enablement, launches, adoption, retention, and growth initiatives.

• Collaborate on event lead capture, attributions, follow-ups, and post-event nurturing.

• Ensure a seamless prospect experience across all marketing, sales, and customer engagement touchpoints.

⛳️ Requirements

• Over 10 years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing field.

• Proven experience managing the entire acquisition and conversion funnel, with clear accountability for pipeline and revenue results.

• Preferred strong B2B SaaS experience, particularly in fleet management, transportation, logistics, construction, operations, or related technology sectors.

• Comprehensive understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation.

• Expert-level proficiency in Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce, including campaign management, marketing automation, lead lifecycle management, reporting, and attribution.

• Advanced skills in Salesforce reporting and dashboards, with the capability to independently evaluate marketing-to-sales funnel and pipeline performance.

• Practical experience in launching and optimizing Google Ads and LinkedIn advertising campaigns, covering targeting, testing, conversion tracking, budget optimization, and performance evaluation.

• Strong grasp of B2B funnel metrics, including MQL-to-SQL conversion, opportunity conversion, pipeline velocity, CAC, channel ROI, and attribution.

• Experience in building and enhancing lead nurture and lifecycle programs across various audiences, channels, and buying stages.

• Experience in managing digital agencies, consultants, and external vendors with well-defined performance expectations.

• Strong analytical abilities to translate complex performance data into clear insights and recommendations.

• Demonstrated ability to collaborate across functions with Sales, Customer Success, Product, and Marketing teams.

• Proficiency in utilizing generative AI tools, such as ChatGPT and Claude, to enhance marketing productivity, research, analysis, campaign development, content workflows, and experimentation.

• Strong project management capabilities to handle multiple campaigns and priorities concurrently.

• A test-and-learn approach, with the ability to convert data into decisions and actions.

• Comfortable functioning as both a strategic leader and hands-on contributor in a dynamic environment.

• Employment eligibility verified through the I-9 Form.

🏝️ Benefits

• Unlimited PTO: Take your paid time off as needed.

• Subsidized healthcare: A range of subsidized medical plans to suit your needs.

• 401(k) matching.

• Paid parental leave and caregiver support.

• Professional development plans and resources to facilitate continuous learning.

• Variable compensation included.