Senior Manager, Global Corporate & Strategic Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete strategy, planning, and execution for Zafran's international presence at key cybersecurity trade shows and conferences.

• Direct booth design and construction, vendor selection and oversight, sponsorship fulfillment, staffing, logistics, and on-site implementation.

• Create and enforce a consistent events process across all events.

• Negotiate contracts, manage budgets, and monitor expenditures against ROI objectives.

• Assess and prioritize the yearly events calendar.

• Conceptualize and implement ancillary events such as CSO dinners, customer roundtables, VIP receptions, happy hours, and executive briefings.

• Establish and oversee hosted event programs for prospects, customers, and partners.

• Align ancillary initiatives with regional pipeline objectives and account-based strategies.

• Manage venue sourcing, catering, audio-visual needs, event flow, staffing, and post-event follow-up.

• Coordinate event messaging, demonstrations, and activations with product launches.

• Collaborate with Field Marketing, BDR, and Sales leadership on outreach, registrations, staffing, and follow-up activities.

• Work with design teams on booth creativity, marketing materials, branded experiences, and promotional items.

• Prepare executive attendees with objectives, talking points, and priority meeting schedules.

• Act as the central hub for events and stakeholder coordination.

• Define and monitor event KPIs such as pipeline, leads, meetings, and brand visibility.

• Maintain the events calendar, budget tracking, and vendor partnerships.

• Develop the internal events playbook and standard operating procedures.

• Manage swag and branded merchandise strategies, inventory, and fulfillment logistics.

⛳️ Requirements

• 6-10 years of experience in B2B event marketing.

• Extensive hands-on experience managing large-scale trade shows and conferences, including comprehensive booth operations, vendor management, and on-site execution.

• Proven experience executing major global cybersecurity or technology trade shows such as Black Hat, RSA, AWS re:Invent, or similar tier-one events.

• Proficient in building and managing event budgets, negotiating with trade show contractors, and delivering quantifiable ROI.

• Experience in running ancillary event programs, including executive dinners, CSO roundtables, VIP receptions, and hosted field events.

• Collaborative experience with Product Marketing, Field Marketing, and Sales teams.

• Outstanding project management abilities and capacity to handle multiple events simultaneously.

• Familiarity with marketing automation and CRM tools (HubSpot, Salesforce) as well as event management platforms.

• Willingness and capability to travel approximately 40% within the US and internationally, including Europe and Asia.

• Adaptable and flexible in dynamic environments.

• Experience in the cybersecurity industry is a notable advantage; a genuine interest in the field is essential.

🏝️ Benefits

• Flexible PTO.

• Health insurance plans (medical, dental, vision).

• Monthly stipend for phone and internet expenses.

• 401k plan.

• Flexible spending account.

• Home office stipend upon joining.

• Access to cutting-edge AI models, including Claude.

• Commitment to an equal opportunity workplace.