Events & Campaign Marketing Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Plan, coordinate, and implement both in-person and virtual events, which includes vendor management, scheduling, timelines, event setup, promotion, execution, and follow-up after the event.

• Oversee regional marketing initiatives, encompassing third-party review platforms, relationships with analyst firms, and media and promotional opportunities.

• Assess marketing opportunities and propose activities based on regional priorities and business requirements.

• Design and implement demand-generation programs to support pipeline generation, engagement, and growth throughout North America.

• Facilitate content and social media initiatives that align with marketing objectives and regional requirements.

• Identify and ensure customer involvement in case studies, testimonials, and other advocacy programs.

• Manage customer advocacy development from initial outreach to completion.

• Assist with email nurturing and other email marketing initiatives, recommending optimizations based on performance metrics.

• Analyze marketing and program outcomes, identify trends, assess effectiveness, and suggest improvements.

• Collaborate with the global Marketing team and cross-functional partners.

• Carry out any additional duties as assigned.

⛳️ Requirements

• 3–5 years of experience in marketing, with practical experience in executing marketing programs and campaigns.

• Experience in supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives.

• Proven experience in managing event logistics for both in-person and virtual events, including vendor coordination, scheduling, setup, execution, and follow-up.

• Strong organizational and project management abilities, capable of handling multiple programs and priorities at once.

• Excellent analytical skills with experience in utilizing marketing data and reporting to assess program performance and guide decision-making.

• Outstanding written and verbal communication skills, with a keen eye for detail.

• Strong collaboration skills with the ability to work effectively across teams in a global, fast-paced setting.

• Adaptable and open to taking on new responsibilities, adjusting priorities, and learning new tools and processes.

• Demonstrated experience in using AI tools extensively in daily marketing tasks, including content creation, campaign execution, research, reporting, and workflow optimization.

• Experience in SaaS or B2B technology is preferred.

• Background in the LMS, EdTech, or education market is advantageous.

• Experience in copywriting or content development is a plus.

🏝️ Benefits

• Competitive compensation package.

• Professional development opportunities.

• Supportive work culture.

• Diverse, international team.

• Flexible and accessible work environment.

• Reasonable accommodation during the application or interview process.