Senior Event Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop event strategies that align with marketing, sales, and organizational objectives.

• Assess event opportunities and provide recommendations supported by data.

• Broaden the portfolio beyond traditional conference sponsorships by exploring new formats, experiential moments, and unique sponsorship concepts.

• Oversee event programs from start to finish, managing plans, timelines, budgets, logistics, run of show, and outcomes.

• Negotiate sponsorship deals, booth packages, and contracts with vendors.

• Manage production partners, agencies, and external vendors effectively.

• Cultivate relationships with conference organizers and industry partners.

• Develop processes, templates, and playbooks to enhance execution scalability.

• Collaborate with sales, customer success, marketing, product, and executive leadership to ensure event alignment.

• Lead enablement for sales and customer success, including pre-event planning, onsite preparation, meeting coordination, and follow-up strategies.

• Manage portfolio reporting pertaining to pipeline influence, engagement, attendance, lead quality, and ROI.

• Gather insights and maintain feedback loops among sales, marketing, and leadership to enhance performance.

⛳️ Requirements

• A minimum of 5 years of experience in event marketing, preferably in the B2B SaaS sector.

• Demonstrated ownership of intricate third-party and field event portfolios, including tiered conference strategies.

• Strong strategic thinking skills with the ability to convert objectives into actionable plans.

• Exceptional project management capabilities across multiple concurrent workstreams.

• Experience in managing substantial budgets, contracts, and vendor relationships.

• Excellent negotiation skills.

• Comprehensive understanding of how events contribute to sales and pipeline development.

• Data-oriented; proficient with dashboards, metrics, and reporting.

• Effective communicator with a collaborative approach and cross-functional influence.

• Strong creative instincts complemented by disciplined execution.

• Proactive, solution-focused, and takes high ownership in a dynamic, scaling environment.

• Familiarity with AI tools in everyday work and a commitment to continuous learning of evolving technologies.

🏝️ Benefits

• Pathway to full-time employment.

• Flexible working hours, with the potential for additional hours during travel weeks.

• Option for remote work.

• Approximately 40% travel required.