Senior Manager, Global Brand, Out of Home

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Oversee the development and implementation of global out-of-home (OOH) advertising strategies across North America for key Crocs product narratives.

• Ensure that OOH brand media initiatives and content align with seasonal integrated marketing strategies.

• Work in conjunction with the Brand Media team to ensure OOH aligns with the broader global brand media approach.

• Create innovative campaign concepts in collaboration with the production team.

• Collaborate with internal teams to shift strategy and planning into actionable execution and reporting.

• Maintain consistent communication to promote strategic alignment and foster collaborative partnerships.

• Establish and nurture vendor relationships to uncover innovative opportunities.

• Engage with International Markets to discuss local trends and effective OOH strategies.

• Enhance brand consideration, awareness, and attract new customers to Crocs.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• A minimum of 8+ years of substantial experience and expertise in OOH media.

• A solid foundation in brand management.

• Extensive experience in strategically planning and overseeing paid media across various marketing-funnel objectives.

• Proficiency in planning and purchasing across traditional, digital, and experiential OOH media.

• Proven track record of crafting OOH plans that enhance awareness and consideration.

• Strong negotiation skills with partners, markets, and formats.

• Established connections with key OOH media and print vendors.

• Advanced analytical abilities with a knack for converting complex data, trends, and insights into actionable strategies.

• Experience navigating within a matrixed organization and achieving alignment across different departments.

• Excellent project management skills.

• Previous experience in retail or footwear is preferred but not mandatory.

🏝️ Benefits

• Eligibility for the company incentive program.

• Comprehensive medical, dental, and vision insurance.

• Life and accidental death & dismemberment (AD&D) insurance.

• Coverage for short- and long-term disabilities.

• Paid time off.

• Access to an employee assistance program.

• 401(k) plan with company matching contributions.

• Additional voluntary benefits available.

• Flexible working schedule tailored to the fully remote Explorer persona.