Senior Manager, Experimentation Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the conversion rate optimization (CRO) and experimentation initiatives for National University’s website and digital platforms.

• Define, implement, and consistently enhance data-driven testing methodologies.

• Oversee the CRO, experimentation, website experimentation, and platform strategy roadmaps.

• Set up testing service level agreements (SLAs), quality assurance (QA) standards, governance, and deployment processes.

• Maintain a repository of hypotheses, test outcomes, insights, opportunities, and best practices.

• Manage the entire experimentation lifecycle from identifying opportunities to executing production rollouts.

• Design and conduct A/B, multivariate, and multi-page experiments.

• Enhance information architecture, content presentation, navigation, page experience, and calls-to-action.

• Analyze prospective student journeys to pinpoint friction points, abandonment issues, and conversion opportunities.

• Improve program discovery, on-site search, filters, navigation tools, program finders, and recommendation systems.

• Create targeted and personalized website experiences tailored to different audience segments, intent signals, engagement patterns, and lifecycle stages.

• Collaborate with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams.

• Identify opportunities for AI-assisted optimization, predictive insights, and behavioral decision-making.

• Establish measurement best practices, conduct quarterly meta-analyses, maintain the CRO Playbook, and develop dashboards and KPI frameworks.

• Define, track, and communicate experimentation and conversion key performance indicators (KPIs).

• Generate weekly, monthly, and quarterly reports for senior leadership.

• Create executive dashboards and relay test results, KPI trends, roadmap progress, and recommendations to the Chief Marketing Officer and senior stakeholders.

• Assess emerging trends, technologies, platforms, and optimization capabilities.

• Benchmark industry trends, competitor experiences, customer expectations, and changing digital behaviors.

• Provide leadership through influence and expertise as an individual contributor.

⛳️ Requirements

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related discipline.

• Over 7 years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce.

• At least 2 years of experience in strategy, program ownership, or similar managerial roles.

• Proven track record of managing and administering A/B testing and personalization platforms, such as Adobe Target, VWO, Optimizely, or similar tools.

• Experience in designing, implementing, and optimizing personalized digital experiences through audience segmentation, behavioral targeting, geo-targeting, and journey-based targeting.

• Demonstrated experience in developing and executing a CRO and experimentation roadmap, including KPI development, prioritization frameworks, and executive reporting.

• Experience in managing vendors, agency partners, and external development resources.

• A strong record of measurable improvements in conversion rates, lead generation, engagement, and business results.

• A portfolio, case studies, or documented examples showcasing measurable conversion enhancements.

• In-depth knowledge of experimentation methodologies, including hypothesis development, test design, statistical analysis, and result interpretation.

• Proficiency with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory.

• Solid understanding of customer data platforms, audience segmentation, behavioral targeting, and customer journey optimization.

• Ability to analyze complex datasets using SQL, dashboards, and analytics tools.

• Experience in developing experimentation roadmaps, success metrics, governance processes, and executive reporting frameworks.

• Comprehensive understanding of UX principles, customer journey mapping, accessibility (WCAG), responsive design, content strategy, and technical experimentation considerations.

• Experience in evaluating emerging technologies, including AI-driven personalization, predictive modeling, and automated decision-making.

• Willingness to travel up to 10%.

• Location: Remote, USA.

🏝️ Benefits

• Comprehensive well-being benefits for you and your family.

• Total rewards package.

• Equal opportunity employment.