Senior Manager, Experience Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the performance and enhancement of Axios's subscription, registration, and paywall experiences across both national and local products.

• Lead experimentation efforts on offers, messaging, templates, and access rules to boost conversion rates.

• Act as the subject matter expert on the Piano platform, driving its capabilities and performance.

• Set conversion benchmarks, generate reports, and create scalable optimization processes throughout the business.

• Design and implement experiments for landing pages, lead generation, and first-party data acquisition.

• Collaborate with Audience Insights and Lifecycle Marketing to enhance first-party data collection and personalization efforts.

• Develop and maintain a prioritized roadmap for experimentation.

• Optimize conversion experiences leveraging SEO, GEO, and AI-driven traffic.

• Manage onsite audience segmentation and personalization in Segment for both web and email.

• Work alongside Product, Editorial, Revenue, Analytics, Design, and Marketing teams on growth initiatives.

• Oversee relationships with external vendors and internal stakeholders while advancing a shared optimization roadmap.

• Advocate for experimentation by documenting findings, sharing insights, and scaling best practices.

• Enhance subscription and registration conversion rates, improve first-party data capture, create seamless onsite experiences, and foster cross-functional partnerships.

⛳️ Requirements

• Minimum of 6 years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization.

• Demonstrated success in enhancing conversion through A/B testing and experimentation.

• Background in subscription, membership, or digital media sectors.

• Practical experience with paywall or subscription platforms, with a preference for Piano.

• Strong analytical capabilities, including funnel analysis, experimentation, and performance measurement.

• Familiarity with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools.

• Excellent skills in cross-functional collaboration and stakeholder management.

• Ability to develop AI literacy and leverage AI tools to boost productivity, creativity, and efficiency.

🏝️ Benefits

• 401(k) plan with employer matching.

• Comprehensive PPO and High Deductible health insurance options within the Blue Cross Blue Shield network.

• Employer contributions to a Health Savings Account (HSA) for those choosing the high deductible health plan.

• Dental and vision insurance coverage.

• Paid leave of 12 weeks for primary caregivers.

• Generous vacation policy alongside holidays.

• One mental health day provided each quarter.

• Annual stipend for learning and development.

• $100 monthly stipend for work-from-home expenses.

• Access to tele-mental health services through Headspace.

• Membership with OneMedical, which includes telehealth services.

• Personal health advocacy resources available through HealthAdvocate.

• Inclusive benefits for fertility, hormonal health, and family planning through Carrot Fertility.

• Access to the Axios “Family Fund,” designed to assist employees facing financial hardships or emergencies.

• Increased work flexibility for parents and caregivers.

• Virtual social events sponsored by the company.

• A supportive and positive work environment.

• Commitment to fostering an open, inclusive, and diverse workplace culture.