Senior Manager, Digital Campaign

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete execution of integrated digital campaigns that support mortgage, auto, and government relations teams.

• Assist in the creation of detailed media plans, which encompass ad placements, targeting strategies, and platform suggestions.

• Lead collaboration across different functions and oversee campaign execution, timelines, and accountability.

• Act as the main point of contact for digital agencies and media partners.

• Manage contracts, creative development, ad trafficking, and monitor performance metrics.

• Provide updates on campaign performance, timelines, budgets, and deliverables.

• Share meeting notes, briefings, and status updates with relevant stakeholders.

• Keep an eye on social media feeds for campaign performance, comments, and engagement levels.

• Submit creative requests and collaborate with agency and internal design teams to develop ads and creatives.

• Track and reconcile advertising expenses, addressing any invoicing questions or necessary adjustments.

• Oversee campaign budgets and invoices, ensuring accurate forecasting and adherence to spending targets.

• Implement tracking frameworks and evaluate campaign performance across different platforms.

• Provide insights aimed at optimizing reach, engagement, and return on investment (ROI).

• Expand the paid media strategy to include TV, podcasts, newsletters, and industry publications.

• Report on campaign progress and insights to leadership and cross-functional teams.

⛳️ Requirements

• 5–7 years of practical experience managing paid campaigns on social platforms such as Facebook, YouTube, and Instagram.

• Preferably experienced in B2B SaaS or the public sector.

• Strong understanding of campaign strategy, audience targeting, A/B testing, and return on ad spend (ROAS) optimization.

• Proven track record of managing large-scale projects, budgets, and cross-functional teams effectively.

• Excellent organizational and time-management abilities.

• Experience with LinkedIn Campaign Manager, Meta Ads, Google Ads, and DV 360.

• Proficient in ad trafficking, Google Tag Manager, and campaign performance measurement.

• An analytical mindset with a focus on performance optimization.

• Exceptional verbal, written, and presentation skills.

• Highly organized, detail-oriented, accountable, and self-motivated.

• Familiarity with Looker is considered a plus.

• Experience in media buying for TV, podcasts, and programmatic vendors is a bonus.

🏝️ Benefits

• An inclusive culture that embodies FICO’s core values.

• Opportunities for professional development and enriching learning experiences.

• Competitive salary, benefits, and rewards programs.

• Work/life balance is prioritized.

• Access to employee resource groups.

• Social events that foster interaction and camaraderie.

• Support for skill development and career growth.