Marketing Manager – B2B, Digital Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Comprehend Liventus’s offerings, solutions, industry focus, client challenges, and purchasing processes.

• Convert technical capabilities into distinct messaging and compelling business value.

• Develop and implement integrated marketing strategies that align with business and sales goals.

• Oversee marketing schedules, suggest budgets, define campaign goals, and pinpoint opportunities.

• Manage projects from inception to launch and evaluation.

• Take charge of website publishing, including service and industry pages, blogs, resources, landing pages, forms, and calls to action.

• Create SEO strategies that encompass buyer-intent research, on-page optimization, content gaps, internal linking, and technical enhancements.

• Design and test GEO initiatives for AI-driven search and response platforms.

• Enhance website conversion pathways through analytics, testing, and effective messaging.

• Develop editorial programs and thought leadership content addressing client challenges and industry insights.

• Generate articles, executive LinkedIn posts, newsletters, short videos, webinar topics, and sales materials.

• Create case studies and substantiate technical assertions and outcome claims.

• Plan and execute integrated marketing campaigns for key services, industries, and target accounts.

• Oversee email newsletters, targeted campaigns, segmentation, automation, testing, and reporting.

• Manage the company’s social media channels, particularly LinkedIn.

• Assess and manage paid search or paid social media campaigns.

• Facilitate webinars from start to finish and support ELFA and other industry events.

• Seek opportunities in podcasts, trade publications, partner webinars, conference panels, and associations.

• Collaborate with sales on target audiences, qualified leads, follow-up expectations, and CRM transitions.

• Maintain a library of sales content and create collateral.

• Set metrics and report on website, search, campaign, lead, meeting, and pipeline performance.

⛳️ Requirements

• Generally 6–10 years of B2B marketing experience, with proven ownership of integrated or digital marketing initiatives.

• Experience in marketing IT services, technology consulting, enterprise software, or other intricate professional services is highly preferred.

• A history of independently establishing priorities, executing campaigns, and demonstrating business outcomes.

• Ability to articulate personal contributions to previous projects.

• Capacity to quickly grasp complex technology and industry topics, understand buyer needs, and translate them into clear positioning and persuasive marketing.

• Exceptional English writing, editing, interviewing, and storytelling abilities, with confidence in working alongside senior executives and technical specialists.

• Hands-on experience with corporate websites and CMS, preferably WordPress, including publishing, landing pages, forms, and coordination of technical adjustments.

• Strong hands-on SEO experience and a knowledgeable approach to GEO and AI search visibility.

• Familiarity with email marketing, segmentation, nurture workflows, and campaign analytics.

• Knowledge of HubSpot, Dynamics 365 Customer Insights, Mailchimp, or similar platforms.

• Working understanding of GA4, Google Search Console, campaign tracking, and CRM reporting.

• Ability to link marketing performance with lead quality and pipeline results.

• Experience in delivering content, LinkedIn initiatives, webinars, and integrated campaigns.

• Strong project management skills across multiple stakeholders.

• Comfort in collaborating with US-based leadership and teams in India, including agreed-upon working-hour overlap.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

🏝️ Benefits

• Group Mediclaim Policy.

• Parental Insurance Coverage.

• Accident Policy.

• Retirement Benefits (Provident Fund).

• Gratuity.

• Overtime Bonus.

• Paid Vacation & Holidays.

• Profit Sharing & Incentives.