Senior Manager, Demand Generation Channels

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead co-marketing initiatives with current partners through collaborative campaigns, content creation, webinars, and events.

• Foster reliable channels that effectively engage buyers and the oncology community.

• Create demand generation programs aimed at increasing awareness and educating prospective buyers within targeted employer accounts.

• Design account-based campaigns tailored for priority health plans and high-value partners.

• Strategize and oversee paid advertising initiatives and LinkedIn promotions with defined objectives and performance metrics.

• Manage the webinar and campaign schedules, including speaker coordination, promotion, production, follow-up, and program enhancement.

• Execute email marketing strategies, encompassing newsletters and nurturing campaigns.

• Revise campaign landing pages and maintain the website.

• Oversee website performance metrics, engagement, SEO, and GEO.

• Handle campaign operations in HubSpot, managing lists, forms, emails, workflows, lead routing, reporting, and data integrity.

• Operate within the webinar platform to ensure smooth execution.

• Collaborate with Product, Clinical, Marketing, Partnerships, and Growth teams to create presentations, content, and campaign materials.

• Assist with earned media opportunities while enhancing content discoverability through search optimization.

• Manage the demand generation budget, monitoring expenditures, reporting outcomes, and making adjustments based on performance insights.

⛳️ Requirements

• Bachelor's degree in marketing, communications, business, or a related field; relevant experience may compensate for formal education.

• Minimum of 5 years in B2B demand generation, preferably in healthcare, benefits, or a partner/channel-focused business model.

• Experience in marketing to or through health plans, payers, or employer benefits platforms.

• Proven track record in executing co-marketing programs with external partners and account-based campaigns for a targeted, high-value prospect list.

• Demonstrated ownership of sourced pipeline.

• Strong practical knowledge of HubSpot, including the ability to build, launch, measure, and troubleshoot campaigns.

• Hands-on experience with webinars, paid media, and content/earned channels.

• Excellent skills in budget management and performance reporting.

• Experience in crafting presentations, editorials, and other marketing materials.

• Outstanding project management and communication abilities.

• Familiarity with SEO and emerging generative/AI search optimization (GEO) is a plus.

• MBA or advanced degree is preferred.

• HubSpot certifications are advantageous.

• Experience in startups and/or oncology/digital health is preferred.

• Previous experience managing external agencies is a plus.

• Must have authorization to work in the U.S. without the need for current or future employer-sponsored work authorization.

• Visa sponsorship is not available; F-1 OPT/STEM OPT and CPT training programs are not supported.

🏝️ Benefits

• Medical, Dental, and Vision Coverage

• 401(k) Plan with Employer Match

• Paid Time Off (PTO)

• Parental Leave

• Short-Term Disability

• Voluntary Benefits (e.g., life insurance, additional coverage options)

• Remote work schedule

• Travel up to 25%