Senior Manager, Demand Generation

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take charge of the demand generation roadmap by establishing channel strategies, prioritizing campaigns, and crafting messaging themes that align with pipeline and revenue objectives.

• Strategically plan, launch, and enhance paid media initiatives across various channels, including search, social media, display, and content syndication.

• Create and oversee email nurture programs designed to guide prospects and customers through the sales funnel, utilizing email, lifecycle marketing, and marketing automation techniques.

• Formulate and implement Account-Based Marketing (ABM) strategies aimed at key verticals and high-value accounts in collaboration with the Sales team.

• Collaborate with Content and Product Marketing teams to produce campaign materials such as landing pages, advertisements, email sequences, webinars, and more.

• Supervise the demand generation budget by diligently tracking expenditures and performance, reallocating investments to optimize results.

• Define, track, and report on critical metrics, including cost per acquisition, generated pipeline, cost per opportunity, and conversion rates at each stage of the funnel.

• Work closely with Sales and Revenue Operations to ensure seamless lead handoff, establish feedback loops regarding lead quality, and maintain alignment on Ideal Customer Profile (ICP) and messaging.

• Manage and enhance relationships with agencies and contractors, ensuring high-quality work, return on investment (ROI), and alignment with WellSaid’s strategy and brand voice.

⛳️ Requirements

• 7+ years of experience in demand generation, growth marketing, or a similar B2B marketing position.

• Demonstrated success in building and scaling demand generation programs that yield measurable pipeline impact in a B2B SaaS and/or Product-Led Growth (PLG) environment.

• Proficient in marketing automation and CRM platforms, ideally HubSpot.

• Extensive experience with paid media, including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels, along with a strong understanding of campaign optimization.

• Experience in designing and executing ABM programs, including tool selection and cross-functional collaboration with Sales.

• Strong analytical skills; comfortable retrieving and interpreting data, building dashboards, and making financial decisions based on funnel metrics.

• Proven ability to build and scale programs through partnerships with agencies and contractors, effectively setting expectations, providing creative direction, and holding partners accountable to key performance indicators (KPIs).

• Exceptional written communication skills and a keen eye for messaging — you understand what appeals to B2B buyers and can offer strong creative guidance.

• Capability to manage multiple campaigns and priorities simultaneously while maintaining attention to detail.

• Experience in a startup or high-growth environment where you took on diverse roles and developed programs from the ground up.

• (Bonus) Familiarity with AI, creative technology, Learning & Development (L&D), or marketing buyer personas.

• (Bonus) Experience with event strategies, including sales follow-up Service Level Agreements (SLAs) to enhance conversion rates.

🏝️ Benefits

• Competitive salary and stock options.

• Comprehensive medical, dental, and vision insurance.

• 401(k) matching plan.

• Generous vacation policy and paid time off.

• Parental leave.

• Learning and development stipend.

• Home office stipend.