Senior Manager, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of quarterly and annual MQL and pipeline objectives, devising strategies to meet them.

• Guide the selection of target accounts and the design of the ABM program in collaboration with sales and marketing teams.

• Enhance metrics related to pipeline conversion, increase the volume of qualified leads, and improve account targeting effectiveness.

• Monitor and report on program performance, providing data-driven insights and recommendations to the VP of Marketing and leadership team.

• Keep abreast of Demand Generation trends in an AI-first, agent-led landscape and convert insights into actionable changes.

• Manage the execution of marketing campaigns across platforms such as Google and LinkedIn advertising, email, SEO/SEM, webinars, and content syndication.

• Develop and oversee automated nurture programs and individual campaigns in HubSpot, including crafting email content.

• Initiate campaigns, landing pages, and resources on the Vibes website while managing the site using Webflow.

• Cultivate relationships with external consultants specializing in SEM, SEO, and content syndication.

• Collaborate with sales Account Executives on demand generation strategies, target account selection, and daily operations.

• Foster relationships with internal stakeholders, external partners, and agency vendors.

• Represent demand generation in cross-functional planning discussions.

⛳️ Requirements

• 6–10 years of practical, strategic, and tactical demand generation experience.

• A minimum of 4 years of experience in B2B environments is required.

• B2B SaaS experience is highly preferred.

• Proven track record of managing MQL and pipeline goals.

• Experience in building and optimizing programs within a marketing automation platform; HubSpot is strongly preferred, with Marketo or Pardot also relevant.

• Direct experience managing paid media campaigns on Google Ads and LinkedIn, including budget oversight and performance enhancement.

• Proficiency in data analysis, dashboard navigation, performance reporting, and metric-based decision-making.

• Familiarity with ABM strategies or strong knowledge of account-based strategies and sales-marketing alignment in a B2B context.

• Excellent written communication skills.

• Proven ability to proactively identify and resolve issues.

• Capable of making recommendations and effectively promoting ideas.

• Basic knowledge of SEO/SEM principles.

• Experience managing relationships with agencies or consultants.

• Understanding of AI and its integration into workflow processes.

• Highly organized and self-motivated.

• Comfortable in a dynamic, fast-paced environment and adept at multitasking.

🏝️ Benefits

• Competitive equity.

• Medical, dental, and vision insurance coverage.

• Short- and long-term disability benefits.

• Life insurance.

• 11 paid holidays.

• Flexible vacation policy.

• Commuter benefits.

• 401(k) plan with company match.

• Paid parental leave.