Senior Manager, CTV

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee all CTV media purchasing initiatives for Ashley Furniture, Nectar, DreamCloud, Siena, and Awara, focusing on optimizing CPMs, acquiring premium inventory, and negotiating Deal IDs and PMP agreements.

• Create data-driven media strategies aimed at enhancing CTV expenditures for website conversions and in-store sales.

• Collaborate with data science teams to enhance attribution models, conduct incrementality testing, geo-lift studies, and gain audience insights.

• Utilize tracking pixels, impression logs, and clean rooms to enhance attribution precision.

• Build or utilize vendors and technologies for deduplicated impressions across various platforms.

• Optimize campaigns through real-time bidding, audience segmentation, and predictive analytics.

• Consolidate fragmented data from multiple vendors and platforms into comprehensive performance views.

• Oversee budget distribution and pacing in relation to spending and ROAS targets.

• Align campaigns with in-store promotions and regional sales goals while fostering direct-to-consumer growth.

• Collaborate with creative teams to test and refine CTV ad variations.

• Manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners.

• Keep abreast of CTV industry trends, programmatic advancements, and measurement methodologies.

• Employ independent judgment and discretion to navigate complex issues and interpret policies and regulations.

⛳️ Requirements

• Over 5 years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy, demonstrating a proven track record of achieving measurable outcomes.

• Bachelor's Degree is preferred.

• In-depth expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics, ensuring effective media allocation and peak performance.

• Proven success in optimizing CTV campaigns to enhance both digital (website) and offline (retail) conversions, resulting in significant business impacts.

• Proficient negotiator with extensive experience in securing Deal IDs and PMP agreements for premium, high-quality inventory.

• Technical expertise in tracking pixels, impression logs, and clean rooms for in-depth impression log analysis and performance insights.

• Skilled in deduplicating impressions across diverse ad placements and multiple vendors, ensuring precise measurement and budget efficiency.

• Strong understanding of frequency capping strategies to maximize ad efficiency, reduce waste, and prevent audience fatigue.

• Experience in aggregating and synthesizing fragmented data from various vendors and platforms into a cohesive performance dashboard for actionable insights.

• Profound knowledge of offline conversion tracking, store visit attribution, and omnichannel media strategies to link digital and in-store engagement.

• Proficient in Google Analytics, leading programmatic platforms (Trade Desk, DV360, etc.), and offline attribution tools, ensuring a data-centric approach to media strategy.

• Must reside in and be authorized to work within the United States.

🏝️ Benefits

• Competitive salary

• Annual bonus potential

• Health, Vision & Dental Insurance

• HSA company contributions

• 401K with company match component

• “Take what you need” PTO

• Wellness benefits

• WFH office and cell phone/internet stipend

• A FREE MATTRESS plus an awesome Friends and Family discount!